Entrepreneur.com using popups to boost traffic

I hope this is the right section to put this in.

Here is a link:

http://www.nytimes.com/2006/12/11/technology/11push.html?ref=business

They boosted their traffic from 2 million to 7 million users a month.

 

Nice read. I wonder if E.com was doing it intentionally to drive up traffic or if they were doing it to provide useful information to its users.

 

Well it was really a loss stats wise.

Forget anything else I posted

 

useful info is provided to users who are asking for it, not shoving it down ppl's throats.

And i am sure that they were doing it intentionally, otherwise they wouldve responded to nytimes phone calls to clarify their position.

 

I am pretty sure as well, but am one who doesnt like to assume. E.com is a great site; theyve helped me a lot.

 

Ha... an interesting strategy at least.

Good article

 

My guess is they were partly doing it to increase their unique vistor count, which of course means greater ad revenue.