Beyond Traffic, What Can I Do to Increase a Site PR

I have a site that is about 5 years old and currently on a PR of 3. It has stayed on this PR for more than a year despite the fact that the traffic is consistently increasing. The major traffic sources are through different social platforms and minor search engine traffic. Is there any tweaking that I should do? Your useful comments are greatly appreciated

 

I'd either do link exchanges with high pr sites that have a similar or same niche as you, or simply buy backlinks. PR is always determined by the number of high quality backlinks you have to your site, so the more you have the better, but for them to count, they have to be on websites with a similar niche, or they may actually get your site penalized.

 

PageRank isn't necessarily the most important thing, but if it's important to you, yes, just get more high quality, related, do-follow links pointed to your page, and your PR should increase. You should be able to find link building services in the "Services" section of this site, or most other webmaster-related marketplaces.

 

Keep in mind that Google is specifically targeting link buying schemes and link building schemes following the Penguin algorithm update. You still need to get the backlinks from authority high PR sites, but don't purchase them or use a service to get them. You will have to get them the hard way, using other techniques if you want to protect your site from a Penguin penalty. Because link building has been so abused by SEO over the past several years Google is taking serious action against link building techniques. This is the same reason I no longer suggest using article marketing, along with the Panda problem of duplicate content.

Here is the real problem with Google, they want you to purchase Adwords ads if your site is commercial in any way. So all of their techniques are designed to punish commercial sites and push up non-commercial sites (what they call Authority sites). So the new trick is to make your site into a recognized authority site and do what it takes to hide the commercial parts of your site from Google (nofollow links, blocking in robots.txt, hiding in sitemap, etc.) And then look at the first page sites for your chosen keywords and make your site better. Or, just by the Adwords and make Google happy. Of course you can always focus on non-Google traffic, Bing and Yahoo are still good and their ads cost less as well.

 

The only thing Google is considering where backlinks are concerned is quality and relevance. It makes no difference if they're developed naturally or bought, so long as the sites your links are placed on are niche relative and high quality.

 

Actually Google is now targeting several specific link building companies and systems. They are putting manual penalties on these services and those penalties are flowing down to sites using those companies. This is part of the Penguin algorithm update and also included in the new Hummingbird algorithm.

This is from Matt Cutts at Google:
"If the links are nofollowed, then they don’t affect PageRank, so it would be outside the scope of my team at that point."

So, if your reason is to use backlinks to raise PR then that will fall within what Google is trying to block. If the backlinks don't pass PR then what's the point in paying for them if you are trying to boost PR? What worked last year will not work this year. Of course right now small sites can still get away with it for a while, but eventually Google will catch up and penalize those sites.

The Main thing that Google is looking at right now is do the backlinks pass PR. The bottom line, Google is going after any link that passes PR. Google's current recommendation is to use nofollow on all links. This means of course that paying for backlinks to boost PR no longer works and can get your site penalized. Using backlinks to get actual traffic still works of course, just not for PR since the links should be nofollow.

 

This is definitely not the case; see below:

In another article, Matt Cutts admitted that Google toyed around with the search results in test mode to determine how everything would work if backlinks were taken out of the equation and the results were "much worse" than anticipated. In his words, "high quality links are still important". https://www.seroundtable.com/google-backlinks-algorithm-worse-18142.html

The fact is, Google is only targeting backlinks on sites that are obviously involved link spamming. A website about sports with a do follow backlink on another sports related site is valid and counts 100% by Google, regardless how it got there.

The problem is too many people are speculating over what is happening, reading a bunch of half-assed "SEO" articles paranoid about Google's recent slate of algorithmic changes, then commenting that Google is doing this or that and not really having a clue what's going on.

 

One more problem I wanted to mention with purchased backlinks or other backlink systems where you don't have control of the sites linking to yours is the problem of getting backlinks from sites that Google has identified as spammy sites.

This is from Google's webmaster guidelines:
"linking to sites that Google considers spammy can affect the reputation of your own site"

Just one more reason not to use purchased backlinks or backlink systems where you don't know where the links are coming from. Google of course has their link disavow tool to tell Google of backlinks you don't want and don't authorize, but it is a pain to work with as Google wants you to first document your efforts to get the linking web site to remove the link themselves before Google will approve a disavow link.

 

Hi Jameyson, we were talking specifically about purchased backlinks, not all backlinks. Here is the exact quote from Google Webmaster Guidelines.

Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results.

Enough said.

As for my "speculating over what is happening..." I have been teaching SEO for over 10 years, selling online full time for 18 years. You can find almost 200 of my video training DVD titles being sold right now on Amazon by doing a search for How To Gurus. Sorry, but I am not a newbie with limited experience.

 

And what I'm saying is the only backlinks Google would know are "purchased" are those that come from low quality sites or link farm sites. If I agree to sell someone link space in the Blogroll section on my website and their site is similar to mine, that link would help that individual, regardless if he paid me or not. Just because a backlink is bought doesn't mean you'll get a penalty.

Now I would never recommend using automatically generated backlinks, or purchasing backlinks from one of those blackhat seo groups selling them, but there is really not much danger in purchasing link space on a site in your niche per se.

 

Don't buy backlinks because it will hurt more than do good. Go with great content and publish thruu your own blog and get real followers to your site. Also aim for relationship with other website in your niche and try get partnership and get more backlinks that way. I use this concept for my digital music promotion service and its great.

 

Hi Jameyson, you are correct. It would be very difficult for Google to see if you are selling link space on your site unless you advertise that you are. As with all things Google, they are going after the big players. But since their weeding out backlinking companies is done by software and not by humans it is easy to get caught up in that net. And don't make the mistake that they are ignoring forums like this one, or Warrior Forum, or Wickedfire, or the rest of them. These forums get special attention from Google since so many black hat spammers hang out in forums.

 

Thanks guys for this useful comments. Never purchased backlinking service and will never will.

 

As others have said, Quality Backlinks. One good way to get these is blog commenting and guest posting. Though, you have to do this right.

Another tip is the age of your domain. If it is a relatively new domain then make sure it is registered for at least the next five years. I do not know how much that will add to the page rank equation, but, I have been told by SEO people that it does make a difference

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I working with one site last 20 days but i enable to reduce a single point of it Alexa rank even its alexa rank is increasing day by day with high number what can i do to decrease their alexa.

 

Don't buy backlinks. try to build back links from high authority sites.

 

Page rank mainly depends on the amount of the pages linking to your website pages and on the strength/PR of these pages linking to your website pages.

 

If at all possible, getting backlinks with authority websites such as .edu and .gov. These will really help with "link juice"

 

Your question really confuses me. If your traffic is increasing at a level you are pleased with, why would you even care about PR?

Pagerank does not increase your profits, but traffic does.

I'd be more interested in getting links that will drive quality traffic to my sites than I would be in sites that drive PR to my site. You're going to have a hard time buying bread with PR...

 

I agree, why care with PR if you already have your desired amount of traffic? Are you going to sell the site soon? Anyways, backlinking to niche related and authoritative sites will help you.