Naked Marketing Ploy...

But it is still pretty nice...

http://www.theblaze.com/stories/2014/07/30/about-halfway-through-this-video-it-becomes-obvious-why-banks-new-video-has-received-almost-3-million-views-in-just-days/?utm_source=facebook&utm_medium=story&utm_campaign=ShareButtons

Expensive way to get views, but effective!

 

Yes, the coding was obviously cool. But I was really impressed that they knew who would be at the ATM and when they would be there and had done research on what they needed or would impact them most. Having the sports figure there waiting for the guy took a lot of smart planning/timing.

 

Nice find!

N.

 

Incredible. Just saw the video and must say that some companies really know how to turn a days into holidays! Nice work guys!

 

That would make a lot of sense and if they told the person that they needed to go to an ATM right away due to a banking issue, that would probably work. However, there is the very slight possibility that they used the person's banking history (there goes our privacy, again) to figure out when they tended to visit the bank.

 

As a marketing guy, I am most impressed at how many different levels this messaging works for the bank:

1. The bank likes to have fun and do unusual things. Not the typical image for one of the largest banks in the world.
2. The bank took the time to learn about some of its customers and discover what they would like or need most. Again, not the typical image.
3. The bank did a very touching philanthropic event. While banks do philanthropic things all of the time, rarely is it this personal and so easy to relate to by the average person.
4. The bank was able to pull off a very difficult technical and logistics-based stunt. Exudes competence and efficiency and cleverness.
5. The bank is getting all kinds of free advertising with the views for even more name recognition, etc.
6. Some people might see this and decide to switch banks in the hopes that it happens to them. Lottery fever, so to speak.

The marketing agency that developed and implemented this idea for the bank is very likely to get some new and important customers, as a result.

 

Can be something "setup" like @sarahk said, though I tend not to believe this. Just think that some people don't have time or occasion to enjoy life as much as others, for n reasons. Making something different either is planned or not really is ok sometimes. Industrialization made from us the perfect robots and we forget to live, forget to enjoy even when for such moments.