For KPI which is best Keyword ranking or Brand exposure ?

Right now am working on E-commerce website & it is unknown to many shoppers. My website is not quite famous, but the product the we are dealing is known to everyone. So, What I have to do for increase the performance of my website, should I go for keyword ranking or start building brand name.

Thanks in Advance.

 

see in today's time Google is giving importance to banding instead of keyword base promotion. You should go with strong branding by CPM (cost per thousand impressions) and affiliation as well as Social stuffs.

 

Thanks for reply @ Emily Stephens

 

Set your keyword along with the brands you deal

 

Try to combine both long-tail and short-tail keywords in your seo.

 

Right now am doing that only ( Mixing Brand keyword with money keyword) but helping me that much... Lets hope it will take some time to achieve it.

 

So, according to you.. I have to focus on keywords rather then brand promoting. But I read from somewhere that to built trust on clients you must concentration on brand promotion...

 

What I meant was that keywords are a very good place to start, because before you can start establishing a brand, you need to get people to know about your brand. Also, the important thing to remember is that there's nothing that's stopping you from doing both at the same time. Of course that would take more planning and time, but if you're in it for the long-run, that's what you should probably attempt to do.

 

Akash47 -- Thanks that was a great advice.. :0