DKI for products (ecommerce sites)

Hello and thanks in advance,

I know how to use the dynamic keyword insertion tool into the title field (of the ad) but how can an online retailer land the visitor to the appropriate landing page?

example: an ecommerce site may have 2,000 or more products and can target those keywords but how to land the visitor to the appropriate product page (if using the DKI tool)?


Thanks!

 

Google determine landing page with algorithm. And that id depending in keywords in your landing page..

 

Fer0 I am not sure what this means. When you create an ad you type:

title
description line 1
description line 2
landing URL.

So if I have 1,000 products then I must have 1,000 ads and that is what I need to avoid. Therefore if I use DKI for the title, can I use something similar for the landing URL? Letting google determine the most appropriate landing page with an algorithm it doesn't seem the right answer....

Are we talking about the same thing here?

Thanks for your time.

 

Hi,
As far as i know, one can achieve such facility by doing some programming on landing page of the website. I never tried it but this is what i think should work.

Crate ad with landing page like this: mywebsite.com/landingpage.php?kw={keyword}

Now, check the keyword on landing page with some query like:

<?php
if ($_GET{'kw'})
$kw= htmlentities($_GET{'kw'});

?>


and accordingly land the customer on most relevant page.

 

Hi seojig and thanks for taking the time to answer my question.

Unfortunately that would not work as we are not talking about a dynamic landing page where you charge the headline/subheads depending on the keyword. We are talking about an ecommerce website with different product pages.

So I am guessing there is no way ... thanks to all anyways.