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Role of URL Optimization in SEO .

Discussion in 'Search Engine Optimization' started by IMPD, Apr 18, 2014.

  1. #1
    What is the "URL Optimization" in SEO and what are the steps to optimize a website's url ?
     
    IMPD, Apr 18, 2014 IP
  2. Seo Joy

    Seo Joy Active Member

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    #2
    Url optimization is is an integral part of SEO... URL structure must have clear and easy-to-read URLs that defines what the page is about. Don't use Unnecessary URL Parameters and underscore in Urls.
     
    Seo Joy, Apr 18, 2014 IP
  3. patco

    patco Well-Known Member

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    #3
    In just a few words, the keyword you want to rank for to also be in the URL! But make it readable (like good-SEO-tactics! Don't use goodseotactics as it's hard to remember and also read... Don't forget, you do SEO to gain more VISITORS and NOT Search Engines!) ;)
     
    patco, Apr 18, 2014 IP
  4. JackSeal

    JackSeal Greenhorn

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    #4
    The URL is one of the most important aspect of my SEO campaign. I get certain pages ranked solely because of it.
     
    JackSeal, Apr 18, 2014 IP
  5. zunnunahmed

    zunnunahmed Member

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    #5
    UR Optimization
    1
    . URL Memorable.
    2. Keyword Optimization (eg:abc.com/keyword)
    3. Use hyphen (eg:abc.com/keyword-keyword)
    4. Not use long url.
    5. Make URL for user.
     
    zunnunahmed, Apr 18, 2014 IP
  6. Kamaldeep Singh SEO

    Kamaldeep Singh SEO Well-Known Member

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    #6
    URL structure Example
    [​IMG]
    Descriptive URLs
    Shorter URL Length
    Important Keywords at the Beginning
    No Repetition
    Rather than this:

    domain.com/services/services.php

    Name the sub-section differently, like this:

    domain.com/services/web-services.php

    Long Keywords: For pages with long keywords, avoid using category and sub-category names in the URLs.

    Keyword Stuffing: Do not stuff your URL with keywords.

    Capital Letters: Do not use CAPITALS in words in URLs.
     
    Kamaldeep Singh SEO, Apr 18, 2014 IP
    Kartic likes this.
  7. Sheldon Lobo

    Sheldon Lobo Greenhorn

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    #7
    URL structure should same like title

    Lets say Title: SEO Services UK
    URL: seo-services-uk

    For better optimization we use title and url same and also cover that keyword in description.
     
    Sheldon Lobo, Apr 20, 2014 IP
  8. MarylandSEO

    MarylandSEO Peon

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    #8
    Your title should contain your keywords in that hyphenated format as Sheldon Lobo covered. If you're using WordPress they added a "post title" permalink structure to make it simple, just type in your title and it creates the URL off of that.

    You also don't want to go too deep with your subdirectories as another rule of URL optimization because Google stops crawling after a certain depth, I've heard typically not to go beyond 3 levels deep so home/subdirectory1/subdirectory2. There's really no reason to go any further unless your site is a complete mess.
     
    MarylandSEO, Apr 20, 2014 IP
  9. iDigiTalk

    iDigiTalk Greenhorn

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    #9
    URL Plays a key role in SEO. We need to ensure the keyword that you are targeting should be present in URL.
     
    iDigiTalk, Apr 20, 2014 IP
  10. JackSeal

    JackSeal Greenhorn

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    #10
    It's actually pretty amazing how many sites there are out there that don't optimize their URLs.
     
    JackSeal, Apr 20, 2014 IP
  11. arvind11989

    arvind11989 Greenhorn

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    #11
    URL
    Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
    The following is a good example of URL structure:
    http://www.dmoz.org/Games/Video_Games/History/
    This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
    The following is a bad example of URL structure:
    http://www.imdb.com/title/tt0468569/
    Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines
     
    arvind11989, Apr 20, 2014 IP
  12. JackSeal

    JackSeal Greenhorn

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    #12
    Is that really the right way of doing the URL? I thought it would be dmoz.org/games/video-games/history, no?
     
    JackSeal, Apr 21, 2014 IP
  13. teamworkpr

    teamworkpr Greenhorn

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    #13
    Url optimization is is an integral part of SEO... URL structure must have clear and easy-to-read URLs that defines what the page is about,and url should static format.
     
    teamworkpr, Apr 21, 2014 IP