Google's Adwords Extensions Are Helpful or Too Complicated?

Google's Adwords Extensions are certainly helpful, but continue to make Adwords more complicated for the average business to manage on their own.

Ad extensions increase engagement by the searcher with the ads and this is accomplished by increasing the visibility of your text ads using the variety of ad extensions.

The number of ad extensions available to you will make it easy to find those appropriate for your business and to decide if you want to target desktop or mobile users.

This article at Web Marketing Today does a pretty good job of higlighting the various options.

http://webmarketingtoday.com/articles/110998-Understanding-Ad-Extensions-in-Google-AdWords/

On that note, does anyone else feel that Adwords in moving towards too much complexity for the average business? ...to the point that a business really needs to seek out professional help?

 

I think that adwords is complicated enough for most to seek out professional help as it can be easy to do the basics but it can take a long time to master. As you explain above there are a lot of things like extensions that adwords is doing and not to mention how it is constantly switching the way the adwords page functions. Many normal people out there are not going to understand it completly when doing it at first. I think many buisness would benifit greatly from professional help.

 

Hi BrandoMarks,

Google has Campaigns, Ad Groups, Keywords, Ad Extensions and then some in terms of categories of work to be managed.

Now add to that, Search Ads, Mobile Ads, Display Ads, Video Ads, Re-Marketing, Adwords Express and you have a an ever complicating process.

Just in case that doesn't get you to seek out professional help, consider keyword Quality Scores and using Negative Keywords for budget optimization techniques.

The question is what does it take for businesses to stop doing this work inadequately wasting their money and move towards seeking out professional help?