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New Google font is horrible and ugly

Discussion in 'Google' started by LeicesterJ, Mar 12, 2014.

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  1. #1
    What does everyone else think?

    Google have changed their font so it is big and ugly. This has not been rolled out to everyone yet so you may not be seeing it at the moment.

    I think it's ugly and annoying and just another indication that the design 'experts' at Google are clueless. I guess I shouldn't be surprised after what they did to YouTube...
     
    Last edited: Mar 12, 2014
    LeicesterJ, Mar 12, 2014 IP
  2. betting analyst

    betting analyst Member

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    #2
    I agree with you , i didn't like the new font too .
     
    betting analyst, Mar 12, 2014 IP
  3. sarahk

    sarahk iTamer Staff

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    #3
    Time to use a different search engine?

    It's awful when you no longer want to use free things
     
    sarahk, Mar 12, 2014 IP
    YJunK likes this.
  4. YJunK

    YJunK Active Member

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    #4
    Seriously, are we going to start a fuss about a questionable font choice on an otherwise very useful and handy tool?
     
    YJunK, Mar 12, 2014 IP
  5. LeicesterJ

    LeicesterJ Peon

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    #5
    The font makes it a lot less useful and handy. Not least it means people are having to redo title tags to take account of the lesser room - http://searchenginewatch.com/article/2332515/New-Google-Search-Layout-Has-No-Underlines-Makes-Titles-Bigger

    Plus it's just uglier and harsher on the eye - people are entitled to point out something they look at regularly is worse than it was before.
     
    LeicesterJ, Mar 12, 2014 IP
  6. point2

    point2 Active Member

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    #6
    I like it and I am not mistaken, only few videos are shown..
     
    point2, Mar 12, 2014 IP
  7. tareqjhe1

    tareqjhe1 Well-Known Member

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    #7
    Agree with you.
     
    tareqjhe1, Mar 12, 2014 IP
  8. tycho

    tycho Member

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    #8
    I'm with you, I feel that the results look "dumber" with this new font styling.
     
    tycho, Mar 12, 2014 IP
  9. alemcherry

    alemcherry Well-Known Member

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    #9
    Results may or may not be dumb / ugly / difficult to read / horrible, but one thing is sure. It is harder to differentiate the ads and they are taking more area above the fold. Google which started as the only company that doesn't sell the top spots, is almost doing it now. What a shame, this is what happens when companies grow, go plublic, reach the ceiling and shareholders still pressure for better results every quarter. Classic example of greed taking over.
     
    alemcherry, Mar 13, 2014 IP
    Karen May Jones and sarahk like this.
  10. LeicesterJ

    LeicesterJ Peon

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    #10
    Don't forget Google made their page secure so people can't tell what the search terms are customers are using, yet you can if you pay for AdWords and people click on your ads.

    Hmm...
     
    LeicesterJ, Mar 13, 2014 IP
  11. KylieSweet

    KylieSweet Well-Known Member

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    #11
    I think Google has their own way of increasing their revenues like this update in search results that there is no underline and the font is bigger. Now the most interesting part is the general design change in Adwords the font is bigger and the additional was the [ad] box that is colored yellow which I think will result to increase CTR (Click Through Rate).
     
    KylieSweet, Mar 13, 2014 IP
  12. sarahk

    sarahk iTamer Staff

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    #12
    And other adsense publishers don't do exactly that?
     
    sarahk, Mar 13, 2014 IP
  13. lbtriggerman

    lbtriggerman Greenhorn

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    #13
    Hmm, I really didn't notice this change. :(
     
    lbtriggerman, Mar 13, 2014 IP
  14. LeicesterJ

    LeicesterJ Peon

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    #14
    What's your point?
     
    LeicesterJ, Mar 14, 2014 IP
  15. sarahk

    sarahk iTamer Staff

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    #15
    That they are just doing what people here have been advocating for years.

    I've never liked it and never done it but have a browse through here and you'll find plenty of threads about blending ads into the site so that they look like natural links.
     
    sarahk, Mar 14, 2014 IP
  16. Euritos

    Euritos Peon

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    #16
    Agree. I hate the new font :mad:
     
    Euritos, Mar 14, 2014 IP
  17. 48LOP

    48LOP Peon

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    #17
    I agree that the SERPs look really weird to me since I've spent so much time staring at the old design. But I'm sure Google focus group'ed the crap out of this version.

    What I'm worried about is that, because of the larger font, the character limit for title tags has been reduced. Plus there are less results 'above the fold' so being in the top 3 is even more important now.
     
    48LOP, Mar 14, 2014 IP
  18. langau

    langau Member

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    #18
    i didn't like the new font too. when i saw it first time then i was like aawwww :oops:
     
    langau, Mar 14, 2014 IP
  19. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #19
    I don't mind the larger font at all. I don't think they went overboard with it. If Google had that font from the start nobody would have even given any thought to it. Anything new strikes us as unusual.
     
    Last edited: Mar 14, 2014
    qwikad.com, Mar 14, 2014 IP
  20. lightlysalted

    lightlysalted Active Member

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    #20
    Quite happy with the new font :)
     
    lightlysalted, Mar 14, 2014 IP
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