Does Google Adwords Really Help?

Does Google Adwords really help my business?

That is a question I have repeatedly asked myself and I still have no clear answer. I have a professional article and copywriting business, and now and then I have run Ads on Google Adwords. Yes, I get some traffic to my website, but it doesn't seem like much of the traffic results in paying orders.

Is it worth the cost? I'm really on the fence about this. I feel like it should help, but all I seem to see is money going out the door and less coming in.

What are your experiences with Google Adwords?

 

The same situation...

 

Yes it can help if you are in expert in adword and you want branding online that is very helpful. depent on selection criteria of brand

 

I like the idea of "branding" that you mention. The way I am taking that is to mean that you are getting a benefit from the ADs being up, even though you may not directly get sales from clicks. That is an interesting concept to me. There is some value in being out there consistently with your product, service, or website name.

Rocky

 

Adwords, like every other PPC network needs a lot of testing and tweaking, and then testing again.
Ask yourself the following:
Do you analyze ads performance?
Do you analyze how Adwords visitors behave, how long do they stay on your website?
It might happen that you bid the wrong search terms, and people click on your ads expecting something that you can't offer. Check out your bounce rate.
Create a funnel and see how your Adwords visitors move through it, where do they exit...
Try adding negative keywords, exclude the ones, that are not converting for you. This might lower the number of visitors, but their quality will be higher for sure.

Regards,
Anton

 

Anton, that is excellent advice and I am going to do some testing. For me, I don't need many clients(I'm a writer) to make the Ad worth it -- just the right clients. I am going to re-work my ad and see it it helps.

Basically, my ads are to get a person looking for a copywriter or article/content writer to my website. Then, they either buy services or they email fro a quote.

Simple, but my ad may not be clear and targeted enough.

Thanks for the testing advice. I am going to run some Adwords tests.

Rocky

 

Some resources to help you:
http://ppc.org/
http://ppcblog.com/

Regards,
Anton

 

I think it is beneficial. It can get quite costly though. It certainly is good to start, especially if you're not showing up on search results. If it's not working out at all, it could be your market or it could be that your ads/ad text/landing page/website is not compelling enough.

 

You WILL NOT find any more quality traffic than with Google Adwords. While I am not their biggest fan, (more because of their monopolizing and poor policy practices) I can say my business solely depends on them. I personally have tried over 50+ other PPC companies, with ZERO sales. (Bing ads is a good 2nd choice).

Google owns some 70%+ of the world's internet market share. You literally can reach people anywhere in the world you want, and quickly!

If you are not seeing results, it is most definitely one or more of these things below:

1. There is not a solid online demand for your niche
2. Your website needs to be cleaned up and simplified.
3. You are not using proper keywords & ads relating to your product or service.
4. You goals are not realistic. Expect 100-200 clicks to get 1 sale in some cases. If this is eating up your profit potential, you may need a new niche entirely.

Best of luck,

Chip

 

Hi Rocky,

I work for Johnston press in the uk we are a Google Adwords Premier SME Partner there are only 8 of us in the UK. We look after local businesses by helping them with their Adword Account. All you have to do is tell us a bit about your business so we can find the right Keywords for you, we also set all your Adwords up as well, you just set your budget each month and we do the rest. We also make sure that your adds are served each day and we dont go over your budget. As we are a Google Adwords Premier SME Partner we know alot about how to get our customers the best response from Adwords.

I'm sure there will be someone in your area who could help. doing your own adwords is very hard and time consuming if you dont know what your doing so you would be best passing this onto someone else.

Adwords will work if done in the right way.

Hope this helps

 

Adword will need some changes. Let me explain you.
if you have keyword "Cheap ABC Shoes" so your landing page title and content must have "Cheap ABC Shoes"
so you will get high relevancy in adword. If you have high relevancy then your bid amount will be low and ranking high in google results page.
2 thing you must have attractive landing pages about your product do not copy paste content.
Try these steps you sure will get results in less investment.

 

Adwords usually get bid up too high to be worth while.

I have had clients that use them, first they usually spend at least a few hundred dollars to figure the confusing system out(which I think is intentionally designed that way). Then they figure out that the keywords that do convert to sales are bid up to high to be profitable. Google has the system down pretty well and keeps the keywords bid up to a high price while their system sucks money out of the new people trying to figure it out.

Business get desperate and will spend lots of money as they go broke and fail, Adwords eats up this money and it keeps the prices bid up higher then profitable.

 

Have to agree with Cchipster, Adwords is my single best source of reliable relevant traffic. Its my number 1 sales driver, so if its not working for you, then you maybe you need a specialist to give you some advice? I did about a year ago and he doubled my traffic for the same spend.

 

You can get benefit from your Adwords ads if you can smartly analyze your ads, monitor them on daily basis and can tweak them in such a way that becomes profitable for you. If you are spending much and getting less than I will say that you must work more on your keywords again. You need to figure out are they really relevant to your ads. See the keywords details to know what were the actual user queries when you ads were displayed. Then remove those keywords which are not getting any relevant traffic.

Try adding negative keywords, phrase match, exact match & broad match modifiers and use less or no broad matches. This will help you in cutting down the costs of unnecessary clicks. Tweak your ads to see what is working and what's not and keep those which is gaining more clicks. Add "!" mark to your second headline of the ads and a call to action such as " click now", "grab this offer" "buy now" etc. Believe me , it will help you in getting more CTR.

Increasing your CTR will help in increasing your Quality Score which will help you in getting clicks at low cost. Finally , I will also suggest you to work on your landing pages. Add your keywords there so that Google properly sees them. Improve every aspect of the landing page from design, development , user experience etc. which can help in engaging visitors and making them your customers.

 

Its definitely benefited.