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Please tell me about CTR

Discussion in 'Search Engine Optimization' started by Ethnetia, Jan 22, 2014.

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  1. #1
    What is CTR, how it works? Is there any relation between CTR and SEO?
     
    Ethnetia, Jan 22, 2014 IP
  2. John Dave

    John Dave Active Member

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    #2
    CTR or Click through Rate: Way of measuring the successfulness of an online advertising campaign !!
     
    John Dave, Jan 22, 2014 IP
  3. spyindiaankur

    spyindiaankur Active Member

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    #3
    CTR= Total number of impressions "Divided by" Total number of clicks
    Impressions means presence of your site in the search engine page in which users are looking for some searched term/s.
     
    spyindiaankur, Jan 22, 2014 IP
  4. easycontent

    easycontent Active Member

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    #4
    Hello,

    CTR is acronyms for Click Through Rate; in elaborate terms it is the percentage of total no. of click which you have receive from your ads out of your ad impressions.If you have no. of impression on your as but there is no single click then you have less amount of CTR.

    Thank you.
     
    easycontent, Jan 22, 2014 IP
  5. jacal1

    jacal1 Active Member

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    #5
    The second part of your question is interesting to consider. There may actually be only a very weak correlation between CTR and SEO. CTR is only happening once the visitor is at your site, so it is independent from what actually got them there. In other words, they are on your site due to SEO, but now that does not matter as far as whether they actually click an ad. The factors that will make them click include whether your site involves a product or service that people are looking for and will click an ad to, the authority and trustworthiness of your site that you pass along to your ads, and the quality of your content that leads people to be better informed and ready to click an ad. Of course much of that does also positively affect SEO as well, but the link between the two is not direct.
     
    jacal1, Jan 22, 2014 IP
    Alyssa Lochmore likes this.
  6. Alyssa Lochmore

    Alyssa Lochmore Member

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    #6
    I think @jacal1 has the right idea. The explanation you give explains why you can't just use random words to attraction people's attention. Your ads and your site pages all need to be keyword-targeted so you have the best success with your online marketing campaigns.
     
    Alyssa Lochmore, Jan 22, 2014 IP
  7. Bidesh kumar

    Bidesh kumar Greenhorn

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    #7
    Click through Rate is called CRT. It is calculated total number of impressions in your site and total number of clicks on advertisement.
     
    Bidesh kumar, Jan 24, 2014 IP
  8. ash1ey82

    ash1ey82 Active Member

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    #8
    CTR stands for click through ratio as in how many people clicked an ad out of all the people that visited your site.
     
    ash1ey82, Jan 26, 2014 IP