Continuously vanishing from SERP?!!

Discussion in 'Search Engine Optimization' started by shamol011, Dec 19, 2013.

  1. #1
    www.pliadesigns.com one of my client site. It is right now ranking 17 page at Google usa by designer handbags keyword. But there has no guarantee that it will remain till next day in search result at all. Maybe it will be completely vanish and return again after 4-7 days. It is happening all the time with this site. I did some backlink not more than 5 free blogpost. Each blog has single article with almost 3 anchor text. most of them designer handbags keyword rest are secondary keyword. I also backlinked all those blog to several high pr socialbookmarking sites. Made those blog 3-4 days gap. this is the history. Not all but most of. Please give me some suggestion why it is happening?????? I am hanging.
     
    shamol011, Dec 19, 2013 IP
  2. John Dave

    John Dave Active Member

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    #2
    Well, in my opinion i think you should remove three anchor tags because it may be the reason why your website is vanishing day by day. Put just one anchor link and that is on the signature that's it. I don't know but chances are there you might be penalized because of the spamming.
     
    John Dave, Dec 20, 2013 IP
  3. Steve Oren

    Steve Oren Member

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    #3
    I think it is down to mobiles why ranking is slipping, I had on my website, not anymore
     
    Steve Oren, Dec 30, 2013 IP
  4. Steve Oren

    Steve Oren Member

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    #4
    The HTML content layout is very poor and I think there is far too much HTML code to content, but you should all this shouldn't you.
     
    Steve Oren, Dec 30, 2013 IP
  5. Conran

    Conran Active Member

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    #5
    First of all, you say "client", and I'm inclined to think that you created this website for them. If that's the case, you should be refunding them whatever they paid you.

    1. You've used image files instead of text as product descriptions.

    Why on Earth would you do that? Product page text is the most important thing about an eCommerce website, adding the product description as an image file makes absolutely no sense whatsoever. Remove these images and actually write the text in the adequate space.

    2. The descriptions (even though they're not readable by Google) are still not long enough even if you did type them in.

    You need more comprehensive text descriptions for each item, one paragraph of text is not enough to beat your competition. You should have several sections for text input, with a brief description first, and then a full description where you have the opportunity to be more imaginative and draw the buyer in.

    3. The titles of products and pages are too vague.

    They're also image files masquerading as titles. Again, I have no idea why this would be done. If you can present vital information in text form there is no reason to use an image file and therefore prevent Google from being able to read what is on the page.

    4. Design is off, with bad navigation and misaligned product pages.

    The initial design of the main page is nice, but the navigation is terrible. You should have listings of style of product in a drop-down menu at the top, then a side menu to sort by color, price range, and so on. The way this has been structured now is not user-friendly and the audience is only likely to see a very small collection of stock presented to them on immediate arrival.
    The product pages are not aligned properly. The main page is center aligned, and the product pages are left-aligned. This results in a very poor user experience.
    Images on product pages are not clickable, are too large, and not presenting the products in the right way.

    Personally, I would scrap the entire thing. Install a standard shopping cart and begin adding categories by brand and style, then add refining categories by color and price. The standard eCommerce script does all of this for you, so I don't understand what you have used here to make it so ineffective.

    You have a blog associated to it, and this looks nice, with good text (although there should be more). I have a feeling this is probably where most of the traffic is entering, because I doubt that Google would have even bothered to notice the actual product pages themselves the way they are.

    This post might seem a little brutal, but whoever created this eCommerce site has done a very bad job. I'm almost inclined to say that whoever created that was actively trying to sabotage the site.
     
    Conran, Dec 30, 2013 IP
    matt_62 likes this.
  6. matt_62

    matt_62 Prominent Member

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    #6
    I will be honest, I think that having your text on other sites, is working against you http://svejo.net/2609915-designer-handbags-totes-clutches-plia-designs
    has the same text as your home page, and google does not like duplicate content. If you change the writing on your page, add in new, unique content, that *might* help.

    Also, when i visit product at random, http://pliadesigns.com/designer-laptop-bags.html
    i find the exact content at another site: http://svejo.net/tag/feel/all

    Again, it needs to be unique. I have seen a few of matt cutts vids on youtube, and it keeps being empahsized, that even if you have the same product that is elsewhere on the web, that it is good to have a unique description for that. It is like, you have to give them a reason why your site is different and why your site should be higher ranked then someone elses site with the same product.

    I would start with changing the site design, make each page unique, with unique description, and content. the on page text is impossible to read. The site is meant to convince people to pay high price for handbag online, wont happen with the current design.
     
    matt_62, Dec 30, 2013 IP
  7. patco

    patco Well-Known Member

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    #7
    And you did SEO for such a client? Better don't offer SEO services more... Check your backlinks using Ahrefs for example or any other tool. Then, find something suspicious... Don't forget to REMOVE all the backlinks EXCEPT from one for EVERY blogpost! And check again in some days (or a week!) ;)
     
    patco, Dec 30, 2013 IP
  8. madhav

    madhav Well-Known Member

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    #8
    DUDE

    you are doing big mistake by focusing only one or two keywords. Create your website as user friendly & search engine friendly. Don't focus on just few keywords. Google updated his algorithm, Get up boys.


    all the best
     
    madhav, Dec 30, 2013 IP
  9. anoop.srivastava

    anoop.srivastava Greenhorn

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    #9
    First remove all the anchor text and only focus on Brand Name Anchor Text with your keywords. Second try to grow your blog by posting 1 post in every week. It will help you sure.
     
    anoop.srivastava, Jan 2, 2014 IP