How to improve quality score in Adword campaign.

Hi,

Anyone let me help how to increase quality score and reduce CPC in Adword campaign. Please give me tips, I need advise urgently.

Thanks,

Nevedita

 

Hi

First of all, do you have ANY keywords that have a relatively high quality score?
I would recommend running ONLY them for a while, trying to rack up some conversions and a decent CTR and conversion track, before expanding.

 

check out this post on how to increase quality score at www.dashboardjunkie.com/how-to-improve-adwords-quality-score

 

Thanks

 

Hi Nevedita,


Yes, you can try the option given by Tim Green. Apart from it, you can also look into other no. of reasons affecting the quality scores (QS)

AdRank = Max. CPC x Quality Score

Actual CPC = (AdRank of the position below/Quality Score) + $.01

Relevance of-
keyword to the ad copy
keyword to the landing page copy
ad text to the landing page copy
and Historical click-through rate

So improved relevance results

• - More clicks at lower CPC
• - More conversions at lower CPA
• - Higher ROI

Hope this helps.
SJ

 

Thanks SJ

 

the best way is a better optimization of the website.

If on the site you have relevant keywords QS will be significantly higher.

 

i think quality score have many factor, important have 3 three factor:
1. Keywords have related with landingpage
2. Ads copy have keywords, you choose less 1 more keywords
3. Ads copy must related with landding page
EX: Your keyword : card Audi A4
Ads copy must this keywords , and Landing page have decription Card Audi A4 , not Car Audi A8... bla.bla

 

SJ is on the nail here.

Only let's look at this from a different point of view. Are you making money from your Adwords campaign? Are people clicking through in large enough numbers to make things pay? That is the ROI (return on investment). Any metric pales before that.

The great thing about Adwords is that you can work out why your customers are buying from you. Ask their questions and you'll discover whole vistas of advertising that's practically untapped.

Take Afteronelove's example of an SD card for a motorcar. If the visitor is looking for a card, and knows about this, then this approach will work. So ask yourself WHY are they looking for the card?

Consider: Do they want more music on board? Do they need more memory space? Did they lose their card?

Okay, these will have less traffic, one will be the main cause of people wanting to buy an SD card for their Audi. Find out what they're looking for by way of a problem and ask their question.

 

Quality Scrore is impact by CTR too. Make sure your ads are not only relevant with a content/keyword, but make sure your ads are interesting and attractive to people. Only in this way you will have well clickable ads and then you will have lower CPC. Google loves high CTRs, more then relevance.

 

Hello, we can increase the quality score of our keywords by creating maximum relevancy, Please follow the following steps in order to increase the Quality Score of the keywords.

• Try to mention every keyword in the name of your ad group, it means you should have to select some major ad group that can cover a lot of keywords.
• Try to mention the keywords in the title , description of the Ad copy
• Try to mention the keywords in the meta Title, Meta Description and in meta keywords of the landing page

Thanks

asim_farooq633 (Skype)


Asim

 

focus on long tail keywords and exact match rather than broad match
also try to add some negative keywords like "free" to get quality clicks