1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Better way to advertise with Google Adwords

Discussion in 'Google AdWords' started by woits, Jul 30, 2013.

0
  1. #1
    Can anyone suggest me that what is better way?

    Per click or impression?

    what is good?
     
    woits, Jul 30, 2013 IP
  2. Modular

    Modular Member

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    #2
    Well, there isn't a "better way"
    With CPM you pay for brand awareness, and with PPC you pay for traffic/conversion. So it depends what is your product or service.
     
    Modular, Jul 31, 2013 IP
  3. Web901

    Web901 Member

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    #3
    It depends what you are targeting. If you need to get people on your website and conversions- clicks, for brand awareness-impressions
     
    Web901, Aug 1, 2013 IP
  4. mian.owais211

    mian.owais211 Active Member

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    #4
    Both would work for you.It all depends on your products or services.
    What do you offer?
    Good luck!
     
    mian.owais211, Aug 1, 2013 IP
  5. Wasted

    Wasted Active Member

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    #5
    It's all about your CTR (Click through rate), if you know that your CTR is high then CPM might be better for you but usually PPC is better as you can measure everything, do tests, improve your campign, get accurate numbers etc...
     
    Wasted, Aug 1, 2013 IP
  6. zrogo

    zrogo Greenhorn

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    #6
    As other users have mentioned it depends on what you're trying to achieve. Normally when you're running a campaign for Brand Awareness one uses CPM. On the other hand when one is after performance (ie. making a campaign profitable) CPC is the preferred choice normally.
     
    zrogo, Aug 1, 2013 IP
  7. khemraj

    khemraj Well-Known Member

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    #7
    It all depends on your goals, what you exactly want to achieve. There are three ways to run paid campaign, CPA, CPC and CPM. If I am looking for only sales then would go with CPA, otherwise with CPC and CPM and If I am just looking for visibility then ofcourse would go with CPM.
     
    khemraj, Aug 1, 2013 IP