Keywords Fluctuation

Hello SEO experts i have a problem that my keywords are not stabling, they are fluctuating every day. So please help me what should I follow ?

 

You must work on your website bounce rate, Keyword density , the main reason behind keyword fluctuation . Also keep updating your website with new Content and let search engine know about the changes made in your website .. Search engine Bots hate Outdated website

 

Ok i will work on your suggestions.

 

but i'm still facing same problem with a client website, if you have any more idea then tell me please.

 

well then there is another thing you need to work it on , recently Goggle have updates its search engine Algorithm which kicked off lots of website ranking due to irrelevant or spam back linking , so Work on backlink building in natural way

 

Do you mean fluctuation in rankings?
It takes a while for a site to settle into its home.

If you set up the site and started building links and getting social signals to it then google will pay attention, but if you stop or slow down the momentum they will realize that and think it was just a hot site but is no longer as valid as it was.

It will continue to fluctuate for a while until they are comfortable with where it ranks among the other sites.

If you are in a highly competitive niche and there are a lot of others working and ranking for the same thing it will affect where you stand as well. You will need to play with the keywords.

 

yes i mean is fluctuation in ranks. I am working on very competitive site that is related to cancer and skin disease treatments.

 

This is trusted factor in Google algorithm.

Your site is not too trusted..

So do something so that your site should be trusted in the eyes of Google.

Building trust links would help as well... you can get trust links from authority and high pr relevant sites.

I'm sure our site's domain is not having any keyword, is it true?

 

Perhaps the problem is not with your site, but with your particular SERP.
By how many positions does it change on average?
Maybe you could use a google rank checker to benchmark competitor rankings and see if they fluctuate as well. If so, then there are too many players trying to rank for your word, which makes the SERP for it unstable.