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Is Email Marketing effective or not?

Discussion in 'General Marketing' started by Yogesh Giri, Mar 7, 2013.

  1. ArticleSpecialists

    ArticleSpecialists Active Member

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    #21
    Huh? What does SEO have to do with clientele trust? It has everything to do with Google and Bing trust, but nothing to do with clientele trust.


    Not so sure about that. How many people on your list might share your link on their blog, Facebook profile, Twitter feed, StumbleUpon, etc.? I know I share stuff from my IM mentor all the time. If you create great content and send out fantastic emails, you will get extra links that leads to improved SEO. Maybe not directly, but the nevertheless, it causes the desired result.
     
    ArticleSpecialists, Mar 12, 2013 IP
  2. albert desuja

    albert desuja Member

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    #22
    I read the all answers and your question but I am confuse that what is the relation between email marketing and SEO. Because as per my experience email marketing is not effect the keyword ranking but if you want to relevant traffic on your website than follow the email marketing strategy is good.

    Search engine optimization prior goal is to optimize your website for particular keyword and email marketing goal is to promote your website by emails. So I fill no any relation between SEO and email marketing.
     
    albert desuja, Mar 14, 2013 IP
  3. Iain R

    Iain R Greenhorn

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    #23
    I agree with what people have said here. Email marketing is around for the long haul, and it is still important.

    There are two different way to use your list to sell.

    1. Sell directly in the email.
    2. Direct them back to your site where you sell something.

    I am sure there are others, but those are the two main ways.

    Can it be effective. For sure.

    As Reban mentioned, if you don't have a strong relationship with your customers, they are never going to trust you enough to buy from you.
     
    Iain R, Mar 15, 2013 IP
  4. Gianni Palazzo

    Gianni Palazzo Member

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    #24
    E-mail marketing is you weapon to fire up your services to your audience. You need to e-mail your list every week to build a good relationship with them.
    The idea is to educate and also be as helpful as you can to your list to earn their trust.

    Remember.

    People buy from those they like know and trust.

    The idea is to build the LIKE, KNOW, TRUST, factor with your list.

    Do not pitch all the time to them or they will not take you seriously.
     
    Gianni Palazzo, Mar 15, 2013 IP
  5. Chris Silvey

    Chris Silvey Greenhorn

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    #25
    In a very minute way it can. If you are an authority in a specific niche/subject. Trust flow and social signals are measured. Email might be a grain of sand in a bucket, but yes.
     
    Chris Silvey, Mar 15, 2013 IP
  6. nathanccarter

    nathanccarter Peon

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    #26
    Actually email marketing has no role in SEO. Email marketing is like direct mail marketing, where the advertisements are sent through emails. For small business owners, it is useful because its less expensive. It can be easily tracked and success rate can be increased with including good content. I have experience in utilizing direct mail marketing from http://www.troimail.com during earlier stage of business growth.
     
    nathanccarter, Jul 16, 2013 IP
  7. dailybread2011

    dailybread2011 Active Member

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    #27
    If you are going to use email marketing to offer SEO services to your list, it is important that the list is interested in SEO products/services. If you have built your list from people who have already bought SEO products/services from you, then it is very helpful in creating income.

    However, building links to your website(s) using email marketing to increase your SEO is doubtful. How many links do you post to websites that you receive emails from? For me, not many. Actually, none. :)
     
    dailybread2011, Jul 16, 2013 IP
  8. khusbhu

    khusbhu Greenhorn

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    #28
    email marketing is very effective service For offers and information you have to make a strong relationship with your customers
     
    khusbhu, Jul 16, 2013 IP
  9. khemraj

    khemraj Well-Known Member

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    #29
    It is effective, provided you do it right.
    • Don't Spam
    • Understand prospects pain/ their requirement
    • Offer what appears realistic
    • Keep the email precise
    • Send personalize emails (not need to do it manually, a good tool can do it automatically)
    • Offer solutions, instead of suggestions
    • Include strong call to action
    • include unsubscribe link
    • Choose email list very carefully, etc.
     
    khemraj, Jul 16, 2013 IP
  10. Alyssa Lochmore

    Alyssa Lochmore Member

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    #30

    This is somewhat what I wanted to say. You took the words out of my mouth. I know when e-mail marketing your audiences should be as specific as possible. Otherwise, sending them messages becomes nothing but a waste of time. I think this type of promotion does have some merit as long as you're not some random, annoying spammer. :) If you know your audience well enough, you can make sure your content and subjects lines are interesting enough to get their attention.
     
    Alyssa Lochmore, Jul 16, 2013 IP
  11. beurswand

    beurswand Greenhorn

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    #31
    Yes sure it is effective.E-mail marketing is equally valuable and inexpensive to small business owners for continued brand awareness, reaching out to past customers and staying in the front of the mind's of potential ones.
     
    beurswand, Jul 16, 2013 IP
  12. marpolozo

    marpolozo Greenhorn

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    #32
    yess.. effective
     
    marpolozo, Jul 17, 2013 IP
  13. wzn888

    wzn888 Member

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    #33
    email marketing is very effective if you know how to use it in proper way.You will need to know how to build healthy relationship with your subscriber and let them can't wait to get stuff from you.lot of big marketers have large list,and make a lot from the email marketing
     
    wzn888, Jul 17, 2013 IP
  14. teledini

    teledini Greenhorn

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    #34
    I'm personally a believer in "less is more" when it comes to email marketing. I, and many others are very quick these days to mark emails I don't need or want as spam. That said, a couple services have won me over and I don't mind even a weekly email from them. Quora, for example does so by providing useful information that I find informative. Send your customers information they can use, even if it isn't about how your service can help them, and they will begin to see you as an expert in whatever space you're in. While none of that will directly boost your SEO, engaging your audience successfully will obviously lead to positive results, and hopefully the end game: conversions.
     
    teledini, Jul 17, 2013 IP
  15. anyNode

    anyNode Greenhorn

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    #35
    Has to be done right, you have to make sure your emails are also not taken as spam.
     
    anyNode, Jul 17, 2013 IP
  16. jacksonbird03

    jacksonbird03 Peon

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    #36
    Yes Email marketing is very effective but if it is done in proper way and with attractive manner....

    College Football Picks | NCAA Football Picks
     
    jacksonbird03, Jul 18, 2013 IP
  17. accpel

    accpel Peon

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    #37
    email marketing is very effective if done right. but u have to create a list first Basic on the niche you are targeting which very simple do.. all you have to do is search this forum there are a lot of information about list building.
     
    accpel, Jul 18, 2013 IP
  18. SeoBoom

    SeoBoom Greenhorn

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    #38
    it is effective, but you'll also need some good copywriting skills and a great offer to promote your service through an email campaign.
     
    SeoBoom, Jul 18, 2013 IP
  19. Yogesh Giri

    Yogesh Giri Member

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    #39
    Dear i am asking for business improving
     
    Yogesh Giri, Jul 18, 2013 IP
  20. Dragone

    Dragone Greenhorn

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    #40
    It can be...Building that relationship and trust with your subscribers can allow you to make high value sales a lot easier than them purchasing from some random sales page they landed on.

    But might also be extra work if you're promoting low priced affiliate products, although once you have them on your list you can promote a variety of products as opposed to just 1.

    Based on me I usually don't open the majority of emails and the ones that do catch my attention wont result in me spending any money. But it's a numbers game..
     
    Dragone, Jul 18, 2013 IP