Facebook ads optimization

What's, usually, your optimization strategy?
May you share what you prefer to use in your Facebook ads?

1. Your bid will be optimised to get more Likes on your Page

2. Optimise for clicks
2.1 Automatically optimise my budget to get more clicks
2.2 Manually bid for clicks

3. Optimise for impressions

 

First of all, I would like to make clear that it isn't a good idea to use Facebook's generalised ad creator. You are best to used a paid service such as Qwaya or if you do not want to pay at least use Power Editor.

If you want any help on how to optimize your ads for the best performance, send me a PM.

 

I preffer manually bidding, so I can optimize everything to the last point

 

Have you ever tried to make two campaigns, one with manual bidding and one with optimized bidding and compared the success rates. I can pretty much guarantee you that you will have more success with optimised bidding.

 

Facebook is useless. I don't think you want to show your website in mobile. Log out page ads are only successful in facebook which needs high budget.

 

@humtuma

Do you consider Google ads much more powerful than Facebook ads?

 

To claim that Facebook ads are useless when 4 billion is spent on them per year is ridiculous.

Due to the low price of Facebook ads (compared to google ads), Facebook is more successful for the majority of business'.

 

This is how I do it and I was able to get 0.19 cpc on click campaigns.

I always choose manual bids. At first I set the bid somewhere close to the highest recommended bid to get clicks faster than as the suggested bid lowers I lower my max bid. It depends on what you promote but you should never go above 30 centes per click. I recommend cpc for affiliate offers and cpa

If you promote a page you chould never do click camapigns. Like campaigns are the best and try to pick trending niches or else you will burn all your money.

Hope it helped.