Hi, I have been optimizing YouTube-videos for the last few years and wanted to share some experiences I made from you and wanted to know if you have additional tips to share. If you are targeting to rank well for a video in Google or YouTube it is absolutely worth your time to create a rich-media content page on your website to support the embedded video. This enhances the ranking a lot! The content landing page should include your embedded video, as well as text and still images that describe or supplement it. Diverse, rich-media landing pages are engaging, offer a strong user experience, and give Google a lot of context that helps improve your SERP rank. Embedded YouTube videos can also help improve your YouTube SERP rank as number of views is a YouTube ranking factor and video views received on your landing page count toward your overall YouTube video view-count. To ensure your videos get crawled, make sure to embed movies using the “old” YouTube embed code. Use the “old” YouTube embed code option: When you select the Embed option in YouTube you will see the formulated code, a Video Size pull-down menu, and four preference options; the last of these four preference options says “Use old embed code.” If you embed a video on your website or blog, make sure this option is selected. The old embed code gives you an <object>-based embed code that can be crawled naturally by search engine spiders (as seen right), while the new embed code puts your movie into an iframe that renders your movie uncrawlable. Those are my tips for well-ranked YouTube-videos. What are your tips and suggestions? Let us know! winterweb
I didn't realize the the “old” YouTube embed code would give you an <object>-based embed code that can be crawled, while the new code cannot be crawled. I hadn't looked at the code closely enough. Since Google owns YouTube, I wonder if they have some kind of plan making the new code uncrawlable?