CPC has dropped after getting more traffic/clicks

Hi guys,

Any ideas why my CPC has dropped drastically? So far this year, I was getting around 0.20 per click, but I was only getting a 0.42% CTR. In the month of April, my traffic has increased - I'm also getting a CTR of 1.24% - but my CPC has dropped to 0.06 on average. By the way, this is in Great British Pounds.

I noticed some days that my mobile ads get clicked but do not generate any revenue. Then other days they will generate revenue...

Also, I sometimes check the report and see I have earned, say, £3.00 today, then I click back a little later and it goes down to £2.50, for example.

Any idea why these things are happening, and why the sudden drop in CPC? Thanks!

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CPC can fluctuate, if there is a little fluctuation then no need to worry.

And at the end of day, you have finalized earning.... thats why you are seeing the difference.

 

CPC can change. If it is changing a lot though be sure to make sure your Ad's are placed in the right place to make people click on them! Positioning of your ads is so important!

 

Recently i have noticed CPC drop with CTR increase, thats cause i added additional banner. Why does this happen?

 

I'm not sure what's happened today...it says I have 213 clicks from 4,303 ad requests and I've made 48p.

 

Hello, I am new.. my first week my cpc was ok, then when i had more click and CTR is around 3 - 4 %.. it has dropped half.. are image higher than text?

 

Some things to consider, the ad type, for example my image ads get a higher CTR but the pay rate is less than text ads. Also another thing to consider is where is your traffic coming from. If its from countries where ad rates are low then that would drive down your CPC. Lastly is the ad inventory. The more traffic the more ads google has to display, some of what they display maybe of lesser quality then what was previously displayed. There are a lot of things to consider. I just focus on building content and bringing traffic to the site. The CTR and CPC there is not much I can do about that.

 

Obviously a lot of those clicks haven't registered. You can email google and ask why they haven't. I advise you do that because it should be more than that. Either that or your click counter is faulty.

 

similair problem too

 

I used mixed ad types, always have...the majority of visitors are from USA. It's weird, yesterday I had 1,980 page views and 4 clicks at 0.25p a click...today I've had 2,088 page views, 90 clicks at 0.01p per click. Some clicks aren't even paying out.

Maybe I should email them...this is on the Google Adsense site where I'm seeing the clicks, so yeah, maybe I should.


It's weird, I can see my earnings drop too. Earlier they were at like £1.50, now they're down to 0.50p.