try to describe SEO, permanent battle for rankings, following all new info from G in past 10 years, new algo changes, new methods, etc. Simple try to describe all you efforts, philosophy and strategy during time in one sentence, for start I will give a shot: "Treat G as human,don't try to cheat and don't try anything overnight" I don't know why this come to my mind, but if you have any 'feelings' about this, shot it
How I see G: "Good at making so-called SEOs [spammers, black hats, tinfoil hats, etc] and webmasters cry due to cleaner search results." My approach these days: "Forget search engines, think about visitors and always be diverse*." *Traffic, monetization, etc.
Google SEO is all about becoming the most authoritive, most relevant and best answer to a search query in order to maintain and enhace high quality search results.
SEO-G provides automatic generation of URLs with your osCommerce store. Using multiple configuration options to generate a precise hierarchical structure of your store's entities, this module can significantly boost your marketing and SEO campaign.
G SEO is like roller coaster, pick me up and my sales was increased and drop me down and it's really hurt !
G SEO is nothing but understanding algorithm of G SEO, once you understand it, it would become very easy for you.
Google SEO is like a Chasing each other every time. Sometime Google becomes mouse and SEO becomes Cat and some times SEO becomes mouse and Google as a Cat..
Google SEO and search engine optimisation in general is very hard work and once you think you have mastered it, chances are you will get a big or little surprise from the big G. Jack