Important Adwords Changes

Today I receive a mail from adwords about there new features, I think this features are quite good for us.

Here are the new features/changes :


Important changes

Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.

• Mobile bidding control. In an enhanced campaign, your ads will show on mobile devices, tablets and computers by default. You can choose a bid adjustment to influence your ad position, clicks and cost on mobile devices. (In existing campaigns that run ads across desktop and mobile devices, mobile bids are currently adjusted automatically.) Your mobile bid adjustment doesn't change your budget. But it can influence how your clicks and cost are divided between mobile and other devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks.
• Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or operator. Campaigns running only display ads will continue to support targeting specific device models and operators.
• Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you'll also be able to show your business phone number with ads on computers and tablets.

Check your adwords account for more details.

 

Thanks, totally helpful.