5 Tips Email Marketing Campaign

Design the email and landing pages so it’s easy for mobile users – Realize that the popular iPhone has a viewable space of 320 x 356 pixels. That’s not much compared to the real estate of your computer (probably above 1024 x 768). This means you should condense the width so they can read the email without resizing the message.

Make your email readable without images enabled – For privacy reasons, most email clients disable images unless the user allows it. Because of this, any images you include in the email should have descriptive text set for the Alternative attribute.

Use fonts that reflect the style and tone of the email message – Choosing the right font size and family is a big deal. You wouldn’t take a business proposal seriously if they emailed you with Comic Sans. Choose a font that everyone has instead of one that looks good on your computer (e.g., Arial, Verdana, Times New Roman or Tahoma)

Personalize the emails and include more than their name – Make your emails personal and include more than their name. You’ll hopefully know why they signed up to your list and you can presume that in your copy by making it relevant.

Make your emails engaging and solicit feedback – As a reader, I like it when the sender asks a provoking question and solicits a response on their Facebook or simply via reply. This is good not only for the social interaction, but it will also educate you on what people think about your emails.

 

I salute your ways of writing. These things you mention here is absolutely right. I can add the followings -
Avoid email marketing during the holidays
Don't forget the preview pane in your campaign
Always make it easier to unsubscribe
Better, you should check out the following link for some more details -

http://www.opportunitiesplanet.com/email-marketing-2/email-marketing/

One more you should memorize, most marketing campaigns fall down because they're specifically designed to sell products and generate leads. Be careful about the ways it looks like.

 

great tips guys, thanks

 

you mean avoid to use images ?

 

What about some of the following;

- Make sure there's an option for the user to opt-out (required by law)
- Use reputable sources for mailing lists (preferably opt-in)
- Use decent software that allows you to track the number of messages sent/opened/spammed/complained
- Test using different styles and us the above software to find out what is more responsive in terms of opened/clicked

 

These are really awesome tips for everyone.

 

Great tips Mark, they definitely going to be helpful for my email campaign that I just set up.

 

This are really good tips about the email marketing. Most of the time unsubscribe procedure is so tedious and most of user not able to unsubscribe from email. The personalization is the most important thing in the email.