I had the mindset that reciprocal links are not useful for your business. But today I found an article which talks positive things about reciprocal links. Read the rest from here:- http://www.free-seo-news.com/newsletter456.htm#facts Your thoughts?
Look here for an article discussing both the dangers and benefits of reciprocal links. promoteyoursites.net/reciprocal-links-are-they-negative-to-your-page-rank/ Hope it helps,
I think reciprocal links are actually broadly neutral from an SEO point of view (unless you are exchanging links with 'authority' sites possibly). In effect you are giving and taking in roughly equal measure. They can certainly make a link profile look quite natural to Google and exchanging links with associated or like-minded sites is certainly well within Google's policies on website linking. However, I think that the best way to approach gaining reciprocal links is to ask yourself... 'is this a site that I am happy to be associated with and will the incoming link possibly gain me direct referral traffic/business?' If the answer is yes, then I think you would want to gain the reciprocal link on that basis alone regardless of any ranking benefit that might, or might not, come as a result of it.
Agree with that. You may have a problem with reciprocal links if you get carried away and start exchanging with a load of non relevant sites. I have no experience of this first hand however, I never exchange links, just buy them, which is still working.
It is all about moderation. I read a blog post a while back (I will try and find it to post) it highlighted a test that essentially resulted in the following sites that excessively exchanged links got penalized Sites that moderately exchanged links with highly relevant sites had some slight change in rankings Over all I have always believed that the assumed value is very little, but if a good opportunity arises I would take it. My focus though, has and will always be obtaining one way links. Hope that helps
Reciprocal linking is fine, as long as you don't get carried away and exchange links with 100 websites. A reciprocal link, however, is not nearly as effective as a one-way link to your website. I do pursue link exchanges, but often I will talk to the webmaster and get them to agree to allow me to link to them from a different website - explaining how it's better for both parties from an SEO standpoint. If I don't have a site to link to them from, I can simply create one by purchasing an expired PR3 domain and building out a website on it. You can literally get these all day for less than $30 a piece, and they are awesome for links. I don't know too many webmasters who would say no to a PR3 link, especially if it's from a relevant website.