It is very true that an aspiring marketer can hone his skills by observing the online behavior of his competitors. A thorough study of the marketing steps followed by one's competitor is important to develop one's own marketing skills. The saying goes that one can learn better by observation rather than a blind practice. Advertising, writing skills, content management and web design are some of the aspects of marketing that an aspiring marketer should observe especially when following an established marketer. Any opinion on this?
I think you are right. We must observe our competitors all the time, and try to do better than them to improve our services. The way online businesses are conducted in these days have changed compared to the old days. New marketing techniques have been developed to improve the quality of service.
Yes, you are damn right. I can add some extent. Time Management is a must in marketing skill. One must have to connect with high quality prospects and to become a valuable resource before others. Always try to up to date and be smart.
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You are right in speaking, but there's a practical field to face the foes. I mean, some drawbacks to overcome. As you remark; learn in running way, keep consistency but not be fast steppers.
Yes, watching your competitors is actually one of the smartest business moves you can make! That's how you can truly gain a competitive advantage over them. Do what they do, but in your own unique way..and do it better.
Through observing and reading, a person can learn but it's not 100% guaranteed. It's still beneficial if someone will try it personally.
Observation is the best way and is the first way I guess. When you have a competitor, it is most likely to have a tough competition because probably they are established than you are. In internet, you can choose thousands of niches. Just choose one before anyone does and do the marketing in a same as you saw other people doing it on some different niches.
Try to Listen more. After spending years speaking to prospects, it's easy to tune out instead of listening to every single person during a potential sale. Instead, take time to refocus and find the value in the specific feedback you get each time. Make sure you are hearing the situation and not just trying to sell..
According to consumers' need, they will compare yours with your competitors' and then they find a suitable one to choose. So we need make comparision among them. Try to make better than them, then we can win more customers.
Watch you competition, but don't obsess over them. Keep an eye on what they do, but don't alter from your strategy. A strong defense position is better than constantly changing your offense.
I think having a complete market analysis is underrated now of days, especially with online marketing. I run long market analysis in the niches that I targeted (3-6 months) to compare how much money I'm leaving on the table. IMHO if you don't do that then when it comes to advertising, you may be throwing money down the drain.
If you just ad little things that make your just a little better than your competitors, that helps a lot as well.
This reminds me of the term, "Keep your friends close and your enemies closer." Keep your eyes on your competitors, but don't spend all your time focusing on them. Your focus needs to be on building your own business.
Yes, it's certainly true that checking what successful competitors are doing is the way to go. The successful ones must be doing something right, so you need to be able to replicate their success. I think many people get this wrong because they listen to the wrong people. They might read something on a forum, on a blog, etc, and just assume it's true, even if the person saying it isn't successful So get there and see what the successful people are doing. This works in all walks of life. One place I see this a lot is with people trying to lose weight. I often hear two people who are overweight talking to each other about the best way to lose weight. But I never see any overweight people talking to skinny people to ask how they stay skinny. It is of course the skinny people that have the 'secret'. It's the same in business. Ask the successful people how they do it. Don't talk to other unsuccessful about what you could both do. If you're both successful, then neither has the answer. So talk to the right person whatever advice you want.
It is indeed true that the arena of Internet marketing has a lot to explore and the aspiring marketer has to spend a few months in careful study before venturing into it.