Non Spammy Page Titles

Discussion in 'Search Engine Optimization' started by jimmyn115, Jan 22, 2013.

  1. #1
    You don't see them in Google as much as you used to, and there's a reason for this. If you're still writing spammy page titles you're putting Google off, and possible putting your users off.

    E.G.

    Red Widgets - Red Widget - Red Widgets Online - Red Widget Sale!

    Looks crap, and although in the past it might have helped you to rank well for these phrases, it's no longer the best long term solution. It uses the keyword phrase "red widgets" 4 times, and looks like it's the title for a poor quality spammy website.

    Something better would be.

    Red Widgets Online at Sale Prices - Your Company Name

    This phrase includes the key phrase "red widgets" at the start, which is important, but also includes the words online, and sale. And if you ignore the filler word "at", then it also includes the phrase "Red Widgets Online Sale" which you could get traffic for.

    You might want to drop the company name and include more keywords, but even the top brands will include their brand name in the title, and for a small brand it can help raise brand awareness.
     
    jimmyn115, Jan 22, 2013 IP
  2. GamingOn

    GamingOn Well-Known Member

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    #2
    I personally would go with just Red Widgets as the title. I have had good experience even with any update google likes to do I rank very well and use titles like that all the time. Usually more ten two words but it helps Google know what you are trying to do.

    I have 1 month 1 week old site ranking for many search terms where its article title = keyword. Try that for better rankings no company name that just hurts the search engine ranking as no one is searching your company name most likely especially if you are new.
     
    GamingOn, Jan 22, 2013 IP
    monfis likes this.
  3. WebDev Solutions

    WebDev Solutions Well-Known Member

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    #3
    Including your company name in a title tag should be avoided- you're just diluting your keyword reach. The only time company names should be included in title tags is if you're really trying to brand your product/service/website and the branding exposure outweighs the (potentially) negative SEO aspects.

    WebDev
     
    WebDev Solutions, Jan 22, 2013 IP
    dcristo likes this.
  4. Jim4767

    Jim4767 Prominent Member

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    #4
    The title must be (1) non-spammy, and it also (2) must "grab" the web surfer and make him/her want to click the link. An unappealing title might perhaps score high in the SERPs, but it is likely to be passed over without a click by those who glance at the link and ignore it.
     
    Jim4767, Jan 22, 2013 IP
  5. jimmyn115

    jimmyn115 Member

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    #5
    I used to think that, but now i think there are more benefits to having your brand name in the title.

    Google is all about the brands now.
     
    jimmyn115, Jan 23, 2013 IP
  6. WebDev Solutions

    WebDev Solutions Well-Known Member

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    #6

    Your brand is totally irrelevant unless you're big enough to have people searching for it.

    There are exceptions to the rule, but generally speaking, it's most definitely not a good trait.

    WebDev
     
    WebDev Solutions, Jan 23, 2013 IP
  7. jimmyn115

    jimmyn115 Member

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    #7
    Disagree!
     
    jimmyn115, Jan 24, 2013 IP