Changes In Seo In 2013

Year 2012 sees the dramatic change in Search Engine Optimization (SEO). With the intro of Google’s Panda as well as the other updates this year, there can be changes that shall make the techniques of yesterday obsolete. Writers are already starting to think SEO strategies to employ in 2013; not just techniques but strategies for more natural approach, fresh contents as well as SoLoMo(Social, Local and Mobile) strategies with focus on strong audience or customer engagement.


Big Change

Normal criteria for SEO shall be highly valued. One of the biggest changes to see is to be more active on Google Plus. It is indeed very sly of Google to make social networking site of theirs vital for SEO. As bloggers will yield to the requirement by beginning to use Google Plus, Google is really doing its job to attract more customers.

Going Beyond Traditional Boundaries

Search Engine Optimization should know no boundaries except the things which influence its own cycle. There are many things that help SEO achieve its goals. UI/UX is definitely outside its realms as well as usability while page load and web page speeds belong to the web development and software engineering departments. If they are outside SEO, then they are not the job of the SEO. Supposedly. However, many are arguing that if it impacts some positive sense in the process, then it is part of the SEO job.
Ryan Long, a marketing manager at Fishbowl said about SEO in 2013 that the issues which used to be outside the realm of SEO such as webpage load can also affect SEO ranking. Thus, he suggests it becomes an SEO concern as well. SEO this time, should step beyond the typical boundary by working with the team in the web development to make sure that in addition to their objectives, they shall be able to support SEO in the strongest possibility ever.


2013 SEO Strategies

The coming year’s SEO strategies shall take another approach online by creating a user experience with numerous marketing plans. We may see in the next year, the combination of SEO with content marketing, social media and the mobile marketing to make sure that all are optimized for any search. These include making your site an SEO site, keeping your content valuable, posting frequently to social media and considering mobile marketing.
To make your site an SEO means frequent update of SEO combining short and long tail keywords in title tags as well as anchor text which embeds words and hyperlinks to bring the reader to another site. Review your rankings in SERPs and check what keywords rank better for you. The contents can be kept valuable and fresh with charts, graphs or videos and by regular blogging. Continually seek new interesting, trendy and related news or links. Do not forget to put social media icons so that people can pin, email or share your information as well.
Find out as much as possible, what social media platform your clients frequently visit. It might be Twitter, Facebook, Google+,Pinterest or LinkedIn. Promote your posts on these platforms. With the trend of smartphones, going mobile marketing is the way to go so you will not be left behind. Google even helps in building a site that is smartphone-optimized. It launched last year the Googlebot-Mobile so mobile users can find your site. Year 2013 will come with essential mobile marketing strategies. Make sure to establish a local Google+ page by optimizing the page for SEO with more contents, keywords and directory listing citations. Furthermore, encourage +1’s and reviews on your site.

Communicating with Customers, Additional Pages and Link-Building

Ensure that your site has a means for your customers to communicate with you and let them ask questions which you should answer promptly. You may also use the customer questions in title tags since descriptive title tags shall honestly represent the content and help search engines find you. New pages with title tags can also position the blogs (company or corporate especially) ahead of the others. When there are no products, questions in the Q&A can be used to add new pages.
Good link building is also effective in increasing SEO. Create contents which people would want to share. Share your content to interested customers too. If the anchor text is written well with keywords, SEO shall come in handy. Also use guest blogging as a link-building idea.

Building Brands

As 2012 becomes a roller coaster for SEO, the coming year 2013 shall see another massive alteration on SEO. Maps Gurus SEO finds it crucial to implement the following SEO tips in 2013: building brands, social video and online media spotlight.
Building brands, and not just building links can be a new essential thing for SEO in 2013. Link building might cease next year and building an online brand can be essential. Achieve links with anchor text which are of brand names, as Google loves brands, so your business must be a brand for the niche. When Google treats you as a reliable brand for a particular niche, it will put you as the default rank for all the keywords related to your niche. A prominent SEO company said that gaining trustworthy branded back links has more weight than back links in anchor text.

Social Video SEO

While many are eyeing at social networking for their websites such as Facebook likes and Twitter re-tweets, few realize that having video re tweets and likes on a video site shall produce better results. You may utilize video sites such as Flickr, Daily Motion, YouTube and the recent Pinterest to give you good results for video SEO. Incorporate your URL in the description that becomes the link. A shared video is a valuable link because it comes from a respected site. Harness video for your SEO strategy in 2013.

Bringing Business to Online Media Spotlight

Help people to be familiar with your website with press releases or article guest comments on a famous online media site. A content that is socially shared can do SEO wonders as the content would be more likely become viral when it appears on reliable and famous websites which receive heavy traffic daily than your own website or blog.

 

Thanks for the good read

 

Google is not some thing that everyone may predict easily

 

Yeah i agree with but still applying something effective will make the websites rank high within the search engine

 

SEO really hasn't changed nearly as much as people try to make out. Backlinks are still key to high rankings with the content of a website being the next biggest factor in ranking. At the end of the day the key in ranking high is always going to be down to how visible the website is (backlinks and social signals) and what it provides to the users (content).

People keep trying to say how different the landscape is now with the different Google updates but the tried and true methods of get good quality content to your site, don't put spam on your website or try to fool the content algorithms and promote it where the people are (currently social websites / blogs / bookmark sites etc). There is no big secret and a lot of analysts are full of it.

Also last year brought in the Penguin update, Panda was a 2011 update.

 

I just hope this year turns out to be our best year than ever and we overcome all the odds. God bless us all.

 

Great post , I like it

 

This is really nice & valuable posting. this post is really best for seo.

 

I do agree with you and this is the great post and i think in 2013 we need to do more work on the social media with good off-page seo techniques and also on-page seo would be play great role in 2013.
Thanks a lot for sharing good information .
Find more info
Best regards .

 

Really Informative! Great Post

 

Thanks for all your great comment and if you need more information on blogging and SEO kindly visit my blog at http://www.learnbloggingtips.com.

 

Nice article. I don't worry much about seo, i just market my stuff and let it naturally get links.

 

Brand Name is new thing in latest seo

 

True you cannot predict google especially in terms of ranking. but as long as you are following their guidelines and but building irregular link then you don't have to worry about the updates.

 

thanks for sharing valuable info

 

Thanks for this informative post

 

No doubt these are useful info, but most of them are common and old ones that we have already used to get good serp in search engines.

 

Yes, after reading this post, i also think that brand name term will be new term in SEO 2013. Well we all can just estimate, but only Google knows what would be in SEO 2013..

 

A simple solution to Google Panda is just to comprehend "content is king". I have seen loads of clients now asking for high quality content, rather then cheap and fluff.

 

However here in DP i just dunno why people paying penny for writers! This must change!