For SEO friendly sites keep following: Readable content images use with name and alt ignore flash Title tag Meta tags Keywords tags Heading tags
To make a SEO friendly site EllenSmith is absolutely correct, but I will stress here on the website content to be perfect and have all keywords with correct keyword density.
avidwa - it is Search Engine Optimisation... Making the site rang highly in search engines like google. It involves having the key words that people search for in the search engine in your web domain name, title, body text etc, but also in hidden items like meta tags and image tags. EG if you want people to find your site when they search for toys in Tokyo, you need to have both word Tokyo and Toys appearing within your webpages with a regular frequency. The other part of SEO is finding the right key words, eg toys would be competing you against every toy company in the world, but something like hornby train sets would not and would help people find your site.
The general scheme is (1) find the best keywords to optimize your site for; (2) do on-page optimization (structure and content); (3) submit to search engines; (4) do off-page optimization (find partnerships in your niche, relevant blogs and forums etc.). Apart from these basic steps, SEO involves many other activities running on continuous basis, such as thorough competitor analysis, search engine rank tracking for your keywords, monitoring linking partnerships over time, social media and social bookmarking updates, submission of articles and press releases, etc. And you never know which aspect of SEO will be the most crucial tomorrow, because the industry is changing very fast..
Every websites with proper on page optimization is SEO friendly. Make sure the URL structure is static (means no ? %%% etc in the link structure). Make sure it has a nice design and properly allocated quality content to reduce bounce rate. Use all the tags properly including title, meta etc.
To make SEO friendly site the web page must load very quickly, for that the weight of your site should be minimum. To implement this you should not use flash on your site and also the weight of images should be minimum.
SEO is not only about metadata written into the code. There's a lot more to it. Your HTML Metatags will not contain all the information your Flash movie contains thereby search spiders will only crawl the title, preset description of the HTML page, not the actual flash content itself. For Flash movie to be fully SEO friendly, you could visit this link and read about a few tips and tricks: