Add unique, well-written content to your site. People will link to good content all by themselves. And THAT'S what Google likes.
Just focus on good quality work and have patience do not make spammy links work more on blogs, articles,directories go for natural links.
Try to get more and more quality backlinks but slowly and also do the other SEO activities on high PR submission sites...
To avoid the penalty you need to go for a quality work. You have to use the quality and unique content to get the best result for ranking. In case of off page optimization do not go for spamming work. Just get the less links but all must be quality links. Hope you understood!
The best way of get good rank maintain high quality content increase to your website or blog considerably, the first tip is to make sure that a website or a blog has high quality content. Make quality backlink from directories, article submission, social bookmarking, blog posting, forum posting. Social media optimized like facebook twitter for increasing traffic. Other way blog commenting forum posting is good benefited.
high page rank submission give more back link. if you do directory sub. and social bookmarking always submit you submission on high page rank.
Every body wish to increase ranking by nature, but you are asking about the things that should not we do to increase. May i know why you are asking like this?
he OP asked a very generic "question" which was not specific enough or informative enough to warrant a sensible response. In response to petervasilev - SEO is split up basically in to on page and off page factors. On page factors are things that you can do to your site - code, structure, layout and even server technology and plug in tools etc. These all pertain to on page SEO. This is the stuff that you have the most control off, it is also less and less significant the more competitive a keyword you are targeting. Off page factors are basically links and references to your site such as social media interactions, videos, press releases, discussions etc.
[FONT="]Follow off page SEO strategy - Directories Submission, Article Submission, Press Release, free Classified Ads, Forum Posting, WEB 2.0, Video Submission, Bookmarking Submission, promote your website get effective traffic and top ranking.[/FONT]
do seo according to the google guidlines.get backlinks with highpageranks sites.don't use blackhat techniques.update on your website content.