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Manual Tagging vs. Auto gclid Tagging

Discussion in 'Google AdWords' started by 4thLiner, Dec 6, 2012.

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  1. #1
    I've been using AdWords for PPC advertising for a few years, but just recently implemented Google Analytics to our website...

    The landing pages for AdWords campaigns are tagged with a unique "wherefrom" parameter that is used to collect the info that the visitor arrived to our site through AdWords leading to a conversion -- which is reported in our lead retrieval system.

    That being said, I haven't turned on the auto tagging for the linked AdWords and GA accounts. Are there any negative effects from doing this?
    At face value, I can't see that it's having a negative effect, but like I said, I'm new to the GA world and want to make sure we're implementing with best practices in mind.

    Thanks!
     
    4thLiner, Dec 6, 2012 IP
  2. onlinemarketr

    onlinemarketr Greenhorn

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    #2
    Until you tag your URLs, Google Analytics won't be able to tell the difference between paid and organic search traffic for example.

    I strongly recommend activating auto tagging in AdWords unless you intend to tag every destination URL manually (which can be a lot of work!).
     
    onlinemarketr, Dec 6, 2012 IP