One of the main marketing issues that business people have nowadays, is the issue of what marketing strategy is best to use to successfully promote their websites/products. The problem starts when they try to sort things out and evaluate which strategy would give them the most acceptable and decent results, the effect will then be pursuing one marketing strategy and then leaving the other one behind, because they think that this will give them a more favorable outcome. If you were to be asked, which is a better marketing strategy that could best gain more visitors and potential buyers, Search Engine Marketing or Social Media Marketing? Here are some of the points where Social Engine Marketing is better than Social Media Marketing: - Most of the people, especially those engaged in the business world, usually use Search engines to find what they want to look for. Search engines have been very user-friendly over the years, and there's no doubt about that. - By using search engines, what you want to know is just one type and one click away. Search engines provide people with various searches even though you have typed a phrase or even just a few words. Kudos to the keywords that helped big in making the search convenient. - Search engines provide easy access to everything the web has to offer. And I mean everything. However, we cannot hide the fact that Social Media Marketing has also proved its reliability when it comes to marketing. Sometimes it has not only became an option of marketing people, it also became a priority. Here are some things which shows that Social Media Marketing is better than Search Engine Marketing: - It is free. You can build a page and promote it in a way that you won't be needing to pay, all you need is the willingness and the effort to encourage people to check out what you are promoting. - Promoting will be an easy task if you have connections/friends in social networking sites. With the use of social media, marketing is just one 'like', 'tweet', or a hashtag away. - You can communicate with your visitors and potential consumers, and because of this, you could build a stronger impact to the people. To stir things up in a nutshell, both Search Engine Marketing and Social Media Marketing has its own strengths and weaknesses. But they don't surpass each other in terms of reliability, accessibility, and its ability to promote and gather visitors to what you are marketing. It probably won't surprise everyone if I say that the both of them are on equal footing as of the moment. By using both strategies, you would increase your people more. You would gain more visits, and you would have a better chance to compete in the marketing world.
i think it would be better if you have both social media traffic and organic traffic (coming from your SEO Campaigns). this will surely give you lots of earnings online.
Search engine marketing is a marketing strategy that has something to do with website promotion by gaining more results in the search engines. This is a way of promotion where you make your website more visible online through optimization. Moreover, one of the leading SEM provider is Google Adwords, which I'm sure you all are familiar with.
Social media marketing helps improve search engine rankings. But traffic that google can give is unmatchable. Most importantly the content should be good.
Yes, traffic coming from search engines is indeed most valuable but the social presence of a site over social networking sites is also one-extra help to not only improve search engine rankings but to build your brand identity, to obtain clients' reviews on social sites and take out people through social media sites who have similar interests as your business/website.