Hey, I am currently researching the maturity of online marketing activities in SMEs. As part of this research, I am mapping all the areas that are part of online marketing. After some orientation on the internet and books, I made a list. Hereby, I want to ask you to look at my list and provide any feedback if you think it contains errors or is incomplete. Thanks in advance: Preparation Online Marketing Strategy Market Analysis Execution PR (inbound) - Blogging PR (inbound) - News releases PR (inbound) - Video/Audio marketing PR (inbound) - Community marketing Conversion Optimization - Usability Conversion Optimization - Accesibility Conversion Optimization - Performance and Scalability Conversion Optimization - Homepage optimization Conversion Optimization - Landing page optimization Conversion Optimization - Conversion testing Social Media Affiliate Marketing SEO - Website Optimization SEO - Website Promotion Email marketing PR (outbound) Search Engine Advertising Website Advertising Social Network Advertising Evaluation Evaluation If you like to have more information or you want to keep posted on the research progress, don't hesitate to contact send me a PM.
I would also add reputation management or also known as posting reviews via yelp, google angie's list and site's alike.
I think the list is fine. Thanks for sharing it with us. I would include e-mail signature. All the best.
Good words, but i want to added that anything we sell or promote on internet via Blogs, Websites, Social networks, forums, press release are all online marketing.Thanks for sharing.
Online marketing is everything you would do online to bring the market to desire your product or service. Nice list.