1. Advertising
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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Pay Per Click vs CPM

Discussion in 'Pay Per Click Advertising' started by jackburd, Mar 25, 2011.

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  1. #1
    Hi there,

    I started building my site and thinking which will work better for me.

    Pay Per Click or CPM?

    My site will be a free step by step web design tutorial site, and I'm expecting my visitors to be "Returning Visitors"

    My target market is in US and UK but I'm also expecting visitors from other countries.

    What do you think?

    Thanks a lot!
     
    jackburd, Mar 25, 2011 IP
  2. learn2earn

    learn2earn Well-Known Member

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    #2
    Then I think you have both on your site since you have returning visitors it will boost CPM and normally PPC would work fine...So Both I Suggest you to keep it.
     
    learn2earn, Mar 25, 2011 IP
  3. mmm555

    mmm555 Member

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    #3
    I wish Google did real CPM stuff... that would rock! :)
     
    mmm555, Mar 25, 2011 IP
  4. hyutars

    hyutars Member

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    #4
    Google adsense pay per click :) there are not many good CPM company out there.. [​IMG]
     
    hyutars, Mar 25, 2011 IP
  5. Nishir

    Nishir Guest

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    #5
    Its cool. your post is very important and nice. keep going and write more.
     
    Nishir, Mar 25, 2011 IP
  6. jackburd

    jackburd Active Member

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    #6
    I'm doing it. tell me what i don't know :)
     
    jackburd, Mar 25, 2011 IP
  7. RickV.

    RickV. Peon

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    #7
    Said in a very short non-subtle way:
    CPM -> Getting views (Branding effect)
    CPC -> getting Visitors
    CPL -> getting leads
    CPS -> getting sales

    If you have a realy well worked out marketing strategy and you are going to build your brand, you can go for CPM. Otherwise I would simply ignore it.

    UNLESS advertising through CPM gives you shc a high CTR that it's cheaper to work with CPM than CPC.
     
    RickV., Mar 26, 2011 IP
  8. mx187

    mx187 Peon

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    #8
    Couldn't have said it better myself!
     
    mx187, Mar 26, 2011 IP
  9. jackburd

    jackburd Active Member

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    #9
    how much can I earn in google adsense?
     
    jackburd, Mar 30, 2011 IP
  10. jackburd

    jackburd Active Member

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    #10
    how much can I earn in google adsense?
     
    jackburd, Mar 30, 2011 IP
  11. andre01

    andre01 Member

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    #11
    it is really the good information about the cpc and ppc and i think i can read more about it from the google adwords
     
    andre01, Mar 31, 2011 IP
  12. chatru

    chatru Peon

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    #12
    PPC - The Advertisers bid on keywords that they believe their target market would type in the search bar when they are looking for their type of product or service.

    CPM - CPM allows for assessing the price performance ratio for an insertion on an advertising medium.
     
    chatru, Mar 31, 2011 IP
  13. startbus

    startbus Peon

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    #13
    You sure should run both types at your site. That would allow you to compare revenue and probably switch to one scheme only.

    Taking into consideration your site specifics, think of products/services your customers could be interested in (for CPA campaign) and choose appropriate network/campaigns for that.
     
    startbus, Mar 31, 2011 IP
  14. kidatum

    kidatum Peon

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    #14
    Does anyone know a good CPM service? If yes, please list a few. Thank you.
     
    kidatum, Mar 31, 2011 IP
  15. webcontentdiva

    webcontentdiva Peon

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    #15
    Either can be effective. It typically comes down to the cost of the keywords you are targeting. CPM tends to be less expensive on a per lead cost, but the lead quantity is typically much higher, which can add up quickly.
     
    webcontentdiva, Mar 31, 2011 IP
  16. AdsInfluencer

    AdsInfluencer Well-Known Member

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    #16
    A high ctr lowers cpm anyway so just go for ctr .
     
    AdsInfluencer, Mar 31, 2011 IP
  17. fitnesspro

    fitnesspro Peon

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    #17
    Are there any good cpm add networks that you can run along with Adsense.
     
    fitnesspro, Apr 1, 2011 IP
  18. litesearch

    litesearch Active Member

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    #18
    You should try both, split test them either so they evenly alternate in the same ad spots between visitors. This way you can determine which of the two is most suited to your site.

    I personally favour Pay Per Click, however as that's my business it's only natural.

    Try both, compare, choose. You may decide both work for you, in that case keep both.

    Good Luck with the new site.
     
    litesearch, Apr 2, 2011 IP
  19. chrisole

    chrisole Greenhorn

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    #19
    Both will give you good results
     
    chrisole, Nov 10, 2012 IP