I started up a small logo-designing freelancing project and am coming away with the equivalent of a part-time minimum wage job (but with the work I put in, since I'm not naturally gifted, I'm working a full time job at minimum wage.) After this term, I've been thinking about hiring some freelancers to do the work for me at a slightly lower rate. I'm considering just keeping roughly 10% of the income and being 99% hands-off... But that's another story. I want to write an ebook on how to improve designs... both of websites as a whole and graphic ads. I can't decide whether I'll market it towards business owners who want designs made or graphic designers who want to make those or both. Do I offer it for a price, or give it for free and build a list? Bear in mind that I am not interested in graphic design for the long term, but I will have a stake in a graphic design business. The report's table of contents would look something like this, and it will be roughly 50 pages: Intro to design Components of Design Form Subject Content Context Elements of Design Motion Line Gesture Contour Shape Biomorphic Abstract Space Texture Value Principles of Design Balance Symmetrical Asymmetrical Radial Crystallographic Rhythm Scale Unity Focal Point Gestalt - the whole is greater than the sum of its parts Proximity Similarity Closure Figure Ground Control Your Visitors - How To Make Them Look Where You Want And When You Want (I can't think of a real name for this chapter just yet, but that's what it's about!) I'm considering a number of options, so what would YOU do in my shoes? I could: - Give it for free to build a list - Sell it - Include a free 1 hour 1-on-1 session with me via Skype about a website's design or graphical ads design of buyer/subscriber's choice
Try out different prices. Start with 47$ for instance, then try 17$. If the results are not optimal, use it for list building. I would always start by seeing if it sells...you can always give it away for free
I'd prefer selling it straight since you are not in this for the long run. Market price $27 to $47, I'm not too sure as it's up to you.
You may want to rename it Orienting behavior, or something in this vibe instead of control your visitor which is a bit exaggerated.
It's not the final name of the chapter, but you are controlling your visitors eyes. I appreciate all the suggestions so far!
Always go for premium price. Because out there is a lot of same stuff with the same price. The only difference will be price. Customer will perceive greater value because of the price.
My advice is to give a FREE review copy rather than selling because if your review copy's content is unique then surely they can be sold for high profits