Here are a few things you should think about before producing your first promotional video Objective – What is the purpose of the promotional video, what is your desired outcome or what is your call to action? Key Messages – What message do you want to put across? Do you support a cause? What makes your product/service different to everyone else’s? Target Audience – Who is your target audience? Is it teenagers, families, couples or perhaps a specific age group? Applications – How will you be using the video? Is it to go on your website, is it for email marketing, for a trade show or maybe it’s to create brand awareness?
Thanks ninja, there are many things to keep in mind when producing marketing videos, these are just a few. Many people make the mistake of just producing a video with little or no thought, which can damage their reputation and business!