5 Common Mistakes in SEO (Avoid these)

Avoid these common mistakes for best output from your blog/site.

• Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition

• Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall objectives and the goals of other departments. For example, in tandem with your work optimizing product pages (and the full user experience once they come to your site), also contribute your expertise to your Marketing team’s upcoming campaign. So if Marketing is launching new videos or a more interactive site, be sure that searchers can find their content, too.

• Time-consuming workarounds: Avoid implementing a hack rather than researching new features or best practices that could simplify development (e.g., changing the timestamp on an updated URL so it’s crawled more quickly instead of easily submitting the URL through Fetch as Googlebot).

• Caught in SEO trends: Consider spending less time obsessing about the latest “trick” to boost your rankings and instead focus on the fundamental tasks/efforts that will bring lasting visitors.

• Slow iteration: Aim to be agile rather than promote an environment where the infrastructure and/or processes make improving your site, or even testing possible improvements, difficult.

 

Hi Samiya, could you explain this in a more easy to understand term? Like what to do and what not to do?

 

Good
Do something cool: Make sure your site stands out from the competition -- in a good way!

Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important. It's also helpful to use the same terms in your site that your users might type (e.g., you might be a trained “flower designer” but most searchers might type [florist]), and to answer the questions they might have (e.g., store hours, product specs, reviews). It helps to know your customers.

Be smart about your tags and site architecture: Create unique title tags and meta descriptions; include Rich Snippets markup from schema.org where appropriate. Have intuitive navigation and good internal links.

Sign up for email forwarding in Webmaster Tools : Help us communicate with you, especially when we notice something awry with your site.

Attract buzz: Natural links, +1s, likes, follows... In every business there's something compelling, interesting, entertaining, or surprising that you can offer or share with your users. Provide a helpful service, tell fun stories, paint a vivid picture and users will share and reshare your content.

Stay fresh and relevant: Keep content up-to-date and consider options such as building a social media presence (if that’s where a potential audience exists) or creating an ideal mobile experience if your users are often on-the-go.

Bad:
As I earlier said in my post.

 

yeah you are right. One mistake is that if we run a e-commerce site and we are indulge in its marketing then we usually go for direct marketing and this is wrong. We should go for indirect marketing. There is a rule of marketing that Just Tell Don' Sell. So, we all should follow this rule.

 

Thank you Samia for the valuable post. Really it is important

 

I agree with everything, except the first item listed.

In the current way the SERP is set up, isn't every single result kind of based on an assumption an algorithm put together? The first result in SERP is not there because it had the most traffic, but it is certainly now getting the most traffic for that keyword from the search engine because it's in the first result...But it got there on an assumption.

 

This is really valuable post you have shared.

 

Thanks for sharing this. I agree with you. Every seo webmaster should avoid such type of common mistake.

 

Webmaster tool is the best resource for us to know the issues about the website and guide us to be rank better for the keywords.

 

5 common mistake under the follows....

• What differentiates your website from the others? Work on user experience, conversion aspects and brand.
• Lack of communication between departments leading to too much segmentation.
• Cutting corners on time consuming activities in order to speed up the process.
• Getting caught up in SEO trends and industry chatter.
• Lack of ability to evolve (our favorite!).

 

Best way to avoid mistakes is to create a website USEFUL for people, rather than money in your pocket! The money will follow!