How to reduce Maximum CPC?

Hello,
I am running google adwords for my website www.purplestore.in since last 2 months. so i want to reduce max.cpc on certain kewords with out losing relevant clicks down because my budget is not allowing me.

please suggest tips to me

thanks

 

Create a campaigns with exact match keywords. though they have little high CPC, they will generate revenue for you. adding negative keywords and short listing the broad and key phrases is the key to decrease the maximum CPC. you ad copies should be more relevant and specific. keep on monitoring the QS

 

Tightly focused keywords, not generic, with compelling ads. It's all about getting better click rates as that's what Quality Score is about and QS will determine your costs.

 

All the tips on here are good, the only thing not mentioned is ensure the landing page is the absolute most relevant landing page on the site for any given query.

 

Well the only way to bring down your CPC is to to improve your quality score for the keywords..As your quality scores improves ur price automatically goes down...however, if u r in a very competitive niche the change might not be too significant...
Importantly if u r ranking is 1 or 2 for certain keywords on Adwords...you can afford to bring down the price to a level where u get 3/4 rank as it doesn't make much of a difference in traffic as long as u remain in top 3/4 ...but it will considerably bring down your CPC..

To improve quality score of your keywords make sure that:
Your Ad should have Call to action ..
You should add keywords to the Text Ad
Your text ads should be relevant to the content on your landing page.
Make sure that you add the keywords in the content of your landing page..
Importantly, your landing page should have call to action button on the same page..
Cheers!

 

Increase your CTR. This will improve your Quality Score. Higher CTR & QS means Lower your CPC

 

have the right keywords on your ads that matches exactly the same with your landing page...