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PPC Broad VS Phrase examples.

Discussion in 'Pay Per Click Advertising' started by Finxx, Jul 28, 2012.

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  1. #1
    After doing some searching I would like a bit of clarification as I;m a bit confused about phrase and exact matches.

    Say I wanted to search for apartments in london

    and my keyword for my ad is "apartments in london"

    Exact match would be:

    Apartments in london

    Would a search for "red apartments in london" also show up on my exact or will adding anything else to it nullify the exact match? What about "london in apartments" yield exact matches?


    Thanks!
     
    Finxx, Jul 28, 2012 IP
  2. atxsurf

    atxsurf Peon

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    #2
    Exact "apartments in london" will be search for "apartments in london" only and nothing else
    Phrase "apartments in london" will match broader "red apartments in london" and "apartments in london and bucharest"
     
    atxsurf, Jul 28, 2012 IP
    mizugaki_showa likes this.
  3. Finxx

    Finxx Peon

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    #3
    Awesome! would phrase match also show if it's out of order? Like "in london apartments"? or would that fall under broad?
     
    Finxx, Jul 28, 2012 IP
  4. atxsurf

    atxsurf Peon

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    #4
    that would be a broad search (without quotes)
     
    atxsurf, Jul 28, 2012 IP
  5. Finxx

    Finxx Peon

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    #5
    thanks for clearing it up for me. I'm pretty new at this.
     
    Finxx, Jul 28, 2012 IP
  6. mizugaki_showa

    mizugaki_showa Peon

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    #6
    I strongly agree with this! :)
     
    mizugaki_showa, Jul 28, 2012 IP