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Post Penguine Update... Link Building Strategies..

Discussion in 'Search Engine Optimization' started by globalecommercegroup, Jul 18, 2012.

  1. #1
    Hi All,

    After penguin update Link building has been tighter than it was before.... My question here is How much is there any value for Directories, Blog Commentings......

    I am working on a new project for a client and I need to educate him about the new developments happening...

    Any help will be appreciated..

    Regards
    :)
    Globalecommercegroup
    Ecommerce Web Design, SEO Services UK
     
    globalecommercegroup, Jul 18, 2012 IP
  2. promowebeveron

    promowebeveron Member

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    #2
    Creating good theme based links is more important now! the links should be from a website of good page rank.
     
    promowebeveron, Jul 18, 2012 IP
  3. ynavot

    ynavot Peon

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    #3
    Don't waste your time chasing backlinks from high PR sites. You should work on relevant promotion and link baits. Authentic blog commenting can actually achieve relevant traffic.
     
    ynavot, Jul 18, 2012 IP
  4. prcys

    prcys Member

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    #4
    Link building is through any of the technique is worth to get results. But just the need is to build the links with providing the quality and meaningful content in your post, so that visitor like to click on the link below your post. And try to get the links from the relevant and authentic sources.
     
    prcys, Jul 18, 2012 IP
  5. globalecommercegroup

    globalecommercegroup Peon

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    #5

    Hi,

    Can you please elaborate on Link Baits..... I think they are black hat technique....

    Regards

    GlobalecommerceGroup

    Globalecommercegroup
    Ecommerce Web Design, SEO Services UK
     
    globalecommercegroup, Jul 18, 2012 IP
  6. otonat007

    otonat007 Peon

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    #6
    Get only relevant and quality backlinks and try to do only one-way link building process which is very important and don't get paid links it is not good for ranking.
     
    otonat007, Jul 18, 2012 IP
  7. kneuberger

    kneuberger Peon

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    #7
    Link baiting is anyway of persuading people to link to your site of their own accord. This could be creating an infograpic that people want to share or mentioning someone in your blog post so that they want to share with their social circle. It is in no way black hat...yet :)

    In regards to general link building look at the following variables:
    Theme/relevancy - if you link building for a sports site, get links from other sports sites. Simple.
    Content - Make sure you link is within relevant, unique content. Forget about site wide, footer links, except in some limited circumstances, these are now spam signals.
    Anchor Text - Use less money links (e.g. footballs) and aim for an anchor text mix of around 60/70 branded links and some compound (i.e. money and brand terms combined).
    Link Mix - Don't get all your links from the same sources, get some blogs, some news sites, etc.
    Social - Look for sites with good social metrics, likes, tweets etc. Plus get these same metrics for your site.

    As far as blog commenting goes, just make sure the comment is relevant to the article it is related to.

    There is probably a few other things I've forgotten to mention, but this should be a good start!

    Hope that helps,

    K.
     
    kneuberger, Jul 18, 2012 IP
  8. seo.evo

    seo.evo Member

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    #8
    Some of the seo blogs that I read suggests to use variable anchor text for our links. Don't just focus on the exact keyword that you're targeting.

    And then, you should make sure the source of your backlink is relevant to your website.
     
    seo.evo, Jul 18, 2012 IP
  9. kneuberger

    kneuberger Peon

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    #9
    Exactly. Even chucking in a few 'click here's and 'visit site' will help to add variety to your link mix and above all make it look NATURAL!
     
    kneuberger, Jul 18, 2012 IP
  10. Brother Hassan

    Brother Hassan Member

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    #10
    The option seems to be guest posting and paid blog posts if you want backlinks =|
     
    Brother Hassan, Jul 18, 2012 IP
  11. mattsmith

    mattsmith Peon

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    #11
    Try to get back links from authority domains and make sure you are not using the same anchor text for all these back links.
     
    mattsmith, Jul 18, 2012 IP
  12. C.Rebecca

    C.Rebecca Active Member

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    #12
    C.Rebecca, Jul 19, 2012 IP
  13. globalecommercegroup

    globalecommercegroup Peon

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    #13

    Authority Domains....... how to justify which is authority domain.......
     
    globalecommercegroup, Aug 13, 2012 IP
  14. kneuberger

    kneuberger Peon

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    #14
    Authority domains are ones that have quality backlink profiles, ie links from other quality sites, are updated regularly with original, high quality content, have active social profiles (twitter, facebook g+ etc.) and user engagement (comments), don't link out to irrelevant sites, don't link out too much full stop, generally the older the site the better, provide a good user experience, etc. On the 'authority scale' the BBC or the Guardian would be top, with spammy site selling viagra and weight loss pills being at the bottom.

    There are probably a bunch of other factors I haven't thought of off the top of my head. Any suggestions?
     
    kneuberger, Aug 21, 2012 IP
  15. Mr.Dog

    Mr.Dog Active Member

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    #15
    Several key issues to note since Penguin has rolled out:
    - use "no follow" for any link that's a "waste", such as pointing to your "privacy policy", "contact us", repeating secondary menu links, outbound links - to avoid PR dilution and to avoid making Penguin think you're helping other sites inflate their PR
    - don't swap links
    - don't use exact-match anchor texts, use related words, sentences
    - don't buy directory links... just a few quality ones...
    - background-check any site from which you get links
    - steadily obtain backlinks, not many at once
    - obtain quality article backlinks (eHow.com, Wikipedia, About.com used to be great sources)

    ...etc.
     
    Mr.Dog, Aug 22, 2012 IP
  16. Bestservices4u

    Bestservices4u Well-Known Member

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    #16
    Diversity is the keyword. Create links from all sources.
     
    Bestservices4u, Sep 1, 2012 IP
  17. suvendug

    suvendug Member

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    #17
    suvendug, Sep 1, 2012 IP