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Car dealership wants to buy back domain

Discussion in 'Appraisals' started by crumb, Jul 16, 2012.

  1. #1
    I purchased a domain a few weeks ago of what I figured was an out of business car dealership. It doesn't get a lot of traffic now but it is a PR3 name. Well the company wants to buy it back now. They must have accidentally let it expire. I just got a message on my phone this morning.
    What do you think I should sell it back to them for?
     
    crumb, Jul 16, 2012 IP
  2. alexts

    alexts Well-Known Member

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    #2
    Sure. Just be careful it is trademark domain. They might sue you and take it for free.
     
    alexts, Jul 16, 2012 IP
  3. crumb

    crumb Active Member

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    #3
    The domain name is chryslerjeepofnortholmsted.com
     
    crumb, Jul 16, 2012 IP
  4. atxsurf

    atxsurf Peon

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    #4
    did you transfer it back to them? it shows a website right now.
     
    atxsurf, Jul 16, 2012 IP
  5. crumb

    crumb Active Member

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    #5
    Plus according to google webmaster tools it has 313 incoming links.
     
    crumb, Jul 16, 2012 IP
  6. atxsurf

    atxsurf Peon

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    #6
    on the other hand northolmstedchryslerjeep.com is still available, which would be a shorter version
     
    atxsurf, Jul 16, 2012 IP
  7. crumb

    crumb Active Member

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    #7
    Sure they can do that but then they have to start from scratch. Obviously there is an advantage to keep the same name. I am wondering what the dollar value would be for that advantage.
     
    crumb, Jul 16, 2012 IP
  8. atxsurf

    atxsurf Peon

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    #8
    not sure what you mean "from scratch" - they can just put the same site on a new domain name, and people googling for "crysler jeep dealership in north holmsted" will still be able to find their new domain site with an address and phone numbers, it is not like they will see drop in traffic because of loosing those backlinks
     
    atxsurf, Jul 16, 2012 IP
  9. crumb

    crumb Active Member

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    #9
    I guess if that is all they care about is if somebody were to search specifically for their company than sure they can start a new website. But it seems like they would be interested in getting traffic based on more than just that criteria. There is value in incoming links to a site since traffic comes from them and also adds to the importance of that site.
     
    crumb, Jul 16, 2012 IP
  10. dlb

    dlb Member

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    #10
    @atxsurf You are forgetting that they are a physical business so advertising and branding will have to be re-printed.
     
    dlb, Jul 16, 2012 IP
  11. digitalpoint

    digitalpoint Overlord of no one Staff

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    #11
    Well, if you could get $1,000 for it, I'd take it... considering it contains a trademark, if they really wanted to, they could get it back on those grounds via an ICANN dispute (it would cost them money, but in the end you would get nothing and have to give up the domain).
     
    digitalpoint, Jul 16, 2012 IP
  12. alexts

    alexts Well-Known Member

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    #12
    I believe that they can also sue you to recoup their attorneys fees. Correct?
     
    alexts, Jul 16, 2012 IP
  13. digitalpoint

    digitalpoint Overlord of no one Staff

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    #13
    You wouldn't even need an attorney... you just go through ICANN's universal dispute resolution process.
     
    digitalpoint, Jul 16, 2012 IP
  14. dlb

    dlb Member

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    #14
    It depends if the dealership is an official partner for Chrysler, does it not? If the dealership is a private business (i.e. not an official affiliate/partner of Chrysler Jeep) then surely they can't sue you over the trademark?
     
    dlb, Jul 16, 2012 IP
  15. digitalpoint

    digitalpoint Overlord of no one Staff

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    #15
    That would be correct... If they are just selling used Chryslers, and aren't licensed by Chrysler, then it would be more difficult (but not impossible).

    Now if the domain in question is just one of a bunch of domains owned by these guys: http://www.strongsvilledodge.net/

    Then they could get it back since they *are* official dealers.
     
    digitalpoint, Jul 16, 2012 IP
  16. cc1452

    cc1452 Peon

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    #16
    The name is terribly long and probably can only be used meaningfully by that car dealership. The trademark issue mentioned in this thread is mute, because even to file a dispute through ICANN costs at least $2k. I would see what they are willing to offer and sell it back to them if it is in the mid-$100's. You would not be using the name for yourself and the PR3 will drop quickly over time if there is no site associated with it...
     
    cc1452, Jul 16, 2012 IP
  17. crumb

    crumb Active Member

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    #17
    I bought this domain to do research on how it will affect my other jeep related websites by linking to them from it. If they boost my other websites then they are valuable to me. Do you think I get much juice from this site by linking? Do you think I get any juice from doing a 301 redirect? There are 313 incoming links.
     
    crumb, Jul 16, 2012 IP
  18. cc1452

    cc1452 Peon

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    #18
    If you have other jeep related sites, then you probably can provide some content.
    In that case I would set this former car dealership domain up as your own site and put some unique content on it (don't copy content from your other sites, search engines don't like identical content on different sites) and link it to some of your other sites. This way you may be able to keep the PR3 ranking and "juice" it for the benefit of your other sites.
     
    cc1452, Jul 16, 2012 IP
  19. SteveBenjamin

    SteveBenjamin Peon

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    #19
    Take the money and run! You are lucky they are offering to pay for it.
     
    SteveBenjamin, Jul 16, 2012 IP
  20. crumb

    crumb Active Member

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    #20
    I just talked to a guy from the company and he is going to talk to management and see how much they would be willing to pay for it. I didn't give them any numbers but I said if the price is right I would sell it. I guess we will find out how much it is worth to them.
     
    crumb, Jul 16, 2012 IP
    atxsurf likes this.