orI have some confusion using negative keyword effectively

Hi

I am confused while removing unwanted keywords using negative keywords tool. I play on broad match. So I want to know how can I remove keywords that counts for free services like free lessons, free classes..

Your reply is appreciated
Thanks in advance

skype shipra.onlinework

thanks

 

You are going to right way because you know advantage of Negative Keywords in Google Adwords below i am giving examples then you will understand better:

Suppose you don't want to ad your ad display with any free keywords-

Keywords : Free Lessons
Negative keywords: -free lessons
Keywords: Free Classes
Negative Keywords: -free classes

so you can add negative keywords with just added - sign before broad keywords.

One more thing i would suggest only add broad modified keywords in your campaign comparison only broad keywords.
Broad keywords: Free Lessons
Broad Modified Keywords: +free +lessons ( mind + and spaces between keywords)

 

Thanks for the information.There is so much productive sharing in this forum and I am sure there is mutual benefit exchanging through this in the community.