First step to ranking a business in local search

Discussion in 'Search Engine Optimization' started by PatrickLSO, Jul 2, 2012.

  1. #1
    Hi everyone, I've been coming to digitalpoint forums for years, so thought I'd give back. I work for a local search optimization company in Santa Barbara and have learned tons, so I'll share the first step every business needs to take to rank well in local searches.

    1. Claim or create your Google Places page (or Google Plus page as of recently)

    2. Make sure your Name, Address, and Phone (NAP) are correct. This step is crucial, if Google sees different names, addresses, or phone numbers, it gets confused and lowers your rank. google knows it can't display the highest accuracy information if there are multiple NAPs, and you are penalized for it.

    3. Add a description of your business with relevant keywords. So if you are plumber in Topeka, make sure to include "plumber in Topeka" or "plumbing in Topeka" or some type of variation.

    4. Make sure you are in the right category. If you are a plumber, but in the dentist category, Google will get confused again. Don't confuse Google!

    5. Add relevant keyword tags. This allows Google to gain an even better understanding of what you really do so they can put you in the right places for local searches.

    6. Upload images and a video. A fake, scammy business won't take the time to do any of these, so in Google's eyes, these legitimize your business a little bit.

    7. Ask customers to leave reviews. Not only do reviews look great in the eyes of potential customers, but it adds relevant content to the page so Google can even better place your business. In addition, higher reviews have been linked to higher positions in the local search results.

    So there are some steps you can take to start ranking your business in local searches. I hope it helps!
     
    PatrickLSO, Jul 2, 2012 IP
  2. atomitservices

    atomitservices Peon

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    #2
    You can do local listing of your business for local search in following sites:
    yelp
    yellow page
    Google Place
    Yahoo Business listings
    Bing listings

    Add customers reviews to improve the value of your listings.
     
    atomitservices, Jul 2, 2012 IP
  3. Hostwinds_Dan

    Hostwinds_Dan Active Member

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    #3
    Seriously. If you offer an incentive for clients to write reviews, there will be noticeable results. Normally unless things were OUTSTANDING, clients won't remember to write a review.
     
    Hostwinds_Dan, Jul 2, 2012 IP
  4. PatrickLSO

    PatrickLSO Peon

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    #4
    Agreed. Asking them to write a review for you can increase the review count tremendously though. But like you said, I imagine creating an incentive, like a $5 off next visit, would catapult your reviews.
     
    PatrickLSO, Jul 2, 2012 IP
  5. honitel

    honitel Peon

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    #5
    Falling to bad neighborhood, that's a bad factor for any business. So, to be where you are belong is what should business should be fall. Category is where customer go and you should meet them to hit sales you want..
     
    honitel, Jul 2, 2012 IP
  6. amprewave

    amprewave Peon

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    #6
    Sign up with the Better Business Bureau. Google gives a nice boost to sites with a BBB accreditation listing. You might also join the local Chamber of Commerce. You will receive a listing from them as well.
     
    amprewave, Jul 2, 2012 IP
  7. valen123

    valen123 Greenhorn

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    #7
    Thanks for sharing the information
     
    valen123, Jul 2, 2012 IP
  8. PatrickLSO

    PatrickLSO Peon

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    #8
    Yeah this is a great thing to do as well. The more citations you get, the more Google trusts you and the data.
     
    PatrickLSO, Jul 3, 2012 IP
  9. jamesdavidson

    jamesdavidson Peon

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    #9
    It is amazing information about local business.
     
    jamesdavidson, Jul 5, 2012 IP
  10. shenzorewildes

    shenzorewildes Peon

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    #10
    You can also submit your website to local business directories as well. :)
     
    shenzorewildes, Jul 5, 2012 IP
  11. william10

    william10 Peon

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    #11
    Really this suggestion are good for local search. I will follow this suggestion.Thanks for sharing
     
    william10, Jul 8, 2012 IP
  12. candis123

    candis123 Peon

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    #12
    thnks all for your reply. but i still have doubt, i have done social bookmarking and i tried to directory also, but directory is not accepting the google map url. pls let me know what i do?
     
    candis123, Jul 18, 2012 IP