META description variaty

Does the description has to be that different on every page ...or can you use lines that are sort of the same except for other keywords per page?

Kind regards,
ZenSEO

 

It's better to make them unique. The less duplicate content there is on your site, the better. That's the general rule of thumb.

 

Use different descriptions but include your keyword into it. And change the description from page to page.

 

Always make it different. Do not use any duplicate content on your sites.

 

What happens if you move some words in a phrase and then add the other keywords for that page?
Is that allowed?

 

META tag is used in onpage seo it contain the keyword and description of keyword.

 

If you do write a meta description, bare in mind that it's for humans, it's what they will read (and won't change your ranking unless it's spammy and/or irrelevant) when they see your site in the search results. So in about 130 characters you need to entice. You will have more luck if the description is specific to the the page (relevancy( and what the person is searching for. Think about the human (potential) visitors, forget the search engine.

 

I share the same view as @ryan_uk, write description for humans and when you write for humans you will definitely write unique meta tags as each page of your website will be offering different services.

 

Virtually any large site will use a templated meta description, like "Find %product% here for only %price%." Webmaster tools does warn you when meta descriptions are exact duplicates, but I don't think similarity is an issue. I really don't think there's any sort of duplicate content penalty for meta descriptions. A good strategy is to use a template for all pages then find out which ones are getting the most impressions are re-write them.

 

The all-important search results listing, or “snippet” in Google speak, is made up of roughly 155 characters of descriptive text that tells users what content is on a page and how it meets their search query. The information displayed in the results listing is created to best match the user’s search terms and can be pulled from a variety of sources, including the meta description. (Other sources could be the Open Directory Project or content from the page itself.) Here's an example of a search result for Content Science. The meta description is displayed under the URL and file format information.

 

Make unique description of all pages. As your all pages target a particular product or services so decription must be related of that particular page or services
for example: for web-designing page you cant use the description related to SEO page. you must have a unique and web-designing related description.

 

Exactly! Do write unique descriptions and related to the page. As most of the people who'd see your page indexed in google would only come to your website if your title and description is relevant to what they are actually searching for.

 

Sometimes there are lines you like to use several times because it defines your business and can be used on all the pages to pull in visitors. So can u use them more often or must your description almost be a 100% unique? You can ask yourself the question ...do they need to be 2-3 lines and catchy or must there be as much info about the specified product?

 

It should be different otherwise you will get penalties like panda and penguin for duplicate content.

 

you should keep 2-3 types of discription work saperately on each -other

 

If i use for example something like: "Order a plasma tv on our webstie to get an additional discount of 10%"

Can you use it with another keyword?
"Order a laptop on our webstie to get an additional discount of 10%"

What are the pros and cons?

 

100% agreed I had not saw this type of suggestions. I also suggest this to our seo team but they write based on Search engine.

 

Do they also cry about Panda and Penguin?

 

If someone's searching "laptop" or "plasma tv" then something like that might be OK, but if I'm searching "samsung laptop" or a specific model, then I'm more likely to click through if the snippet and title are relevant (mention the keywords), e.g. "Latest Samsung laptops, 10% discount and free delivery currently available on all orders." (But better written than that; maybe something descriptive explaining how great a product it is.) Again though, as long as it's relevant to the page.

 

Not like that. If you have separate content, it will be more seo friendly for search engine