CPC and eCPM

hi all i have a little question... I am a publisher in a x site It show cpc and eCPm 0.00 what its exactly mean

 

CPC is the earnings you generated per click. An example would be one click earning $1.00. The eCPM is the Effective CPM, or what your site actually earns per 1,000 visitors. If you get 3 clicks for every 1,000 visitors and each click earns $1 your eCPM would be $3.

 

If your eCPM is 0, you might not show ads or you might joined the wrong agency.

 

you might sign up with adbrite it accept Adult contents.
PPC is not good

 

I hope you don't mean x by adult site.

And CPC is Cost per Click and eCPM means Effective cost per mille (mille means thousand).

So if your ads gives $1 for 1 click and you may have received 3 clicks in 500 ad impressions then your eCPM will be as below.

eCPM = ($1 * 3) * 1000/500 = $3 * 2 = $6

and suppose your ads gives $1 for 1 click and you may have received 3 clicks in 2000 ad impressions then your eCPM will be as below.

eCPM = ($1 * 3) * 1000/2000 = $3 * 1/2 = $1.5

 

CPC is cost pet click, mean the money you receive per click in average
eCPM is estimate money you receive per thousand impression in average
The relationship between the CPC and eCPM as below
eCPM = CPC X CTR X 1000