Hi! I'm about to start an online business and I need some advice on how to create a marketing budget for my online shop. Any tips would be appreciated so that I can make a better choice. Thanks for the help!
First aspect you need to consider before moving to online promotion is creating attractive website. After successfully done the process you need to concentrate Search engine optimization process. SEO is the key to succeed online. The best SEO Strategy will boost your ranking dramatically and you will recognized the targeted customers data getting increased.
You need a very very good SEO strategy, I use some great methods, for one of my sites, that is a store. When you ask for a good marketing budget, you need to consider how much money have coming in, etc. Only you would know what you can afford. Look if you need any further help, PM me, I am sure I can help.
firstly you need very attractive site then you should use good SEO techniques for promoting your site.
I believe to create a store budget you should consider: Decide what your market is, and follow by promotion based on your target For example, your target is a 20-35 female from US. Search what online media is proper for your promotions like facebook or twitter, and decide a value to promote your store with advertisements at the media. Decide the best theme This is a big point which will decide either a visitor would stay on your store or not. Decide your theme based on your market target, and i suggest you create a custom design for your store, to give a bigger chance for you to promote your store in anyway you want. Personal theme will also help you to gain more credibility towards your store Search Engine Optimization you probably should consider to advertise at google or yahoo or any other search engine. Yet, search the most popular search engine based on your target locations before setting a value Other promotions Prepare a budget for giveaways and prizes like vouchers or gift from your store. You should try to give quizzes too beside advertising Hope this will give you more idea
This is what you need : 1. A well designed website. 2. Valuable products in your online shop. 3. A good SEO plan Start with long tail keywords. These are easy to rank and this will bring returns to your investment. Invest again after getting some returns. Go slow and invest in many different aspects of internet marketing. However, SEO is the best if you get a good SEO professional.
If you are selling products, do a search targeted advertising through AdWords. When you create a campaign and put a website link for an Ad, google will recommend you all relevant keywords for your website. Use them all and start a CPC campaign and you will most probably sell a product. Start with $100 or $200 per month.
For budgeting, keep big amount for web hosting, very good site development, for attracting traffic keep amount for different promotional campaign. Last but not the least, good quality product.
Marketing budget cannot be suggested. It's your decision how much you can invest in online marketing. A healthy marketing budget can be started from $500.
Always start small when trying on-line marketing, try the free stuff first such as twitter and posting in relevan forums who allow new sites to announce themselves. Get your site right and then try a few $ on PPC and maybe post a few e-bay listings offering what you have in your store.
Your website must have truthworthy to make your online shop successfully. Because now a days many frauders are there.
Well I do totally agree with "rith" that SEO activities will be helpful in making your site rank higher and any search engine like google, yahoo, msn and this will give certain amountof traffic to your site and this will help you to groove your marketing abilities.
Really depends on what you're marketing. However, I would say try to do most of your marketing without spending any capital. It's the internet, just spend some time and do it by hand!