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press releases and seo

Discussion in 'Search Engine Optimization' started by michaeldim, May 15, 2012.

  1. #1
    hello

    press releases when other site publish, will be bad for seo? I mean google maybe consider your site as "copy content" if you publish also in your website. What is your opinion? Also mind the new google penguin update
     
    michaeldim, May 15, 2012 IP
  2. Smith Jones

    Smith Jones Peon

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    #2
    Hello friends,

    Press releases are one of the most effective tools for online publicity. Organizations frequently use press releases to distribute their news to the masses. Online press releases have a longer lifespan, and thus, increase online visibility. The information that is being distributed through a press release needs to be news worthy. Well written press releases not only helps in informing the masses about the latest happening of the company, but they also help in building a good reputation for the company.

    Thanks and regards
    Smith Jones
     
    Smith Jones, May 15, 2012 IP
  3. michaeldim

    michaeldim Greenhorn

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    #3
    I agree with you, But I asked about SEO view. The text of press release will be the same, so google consider as copy content?
     
    michaeldim, May 15, 2012 IP
  4. StevenPayales

    StevenPayales Greenhorn

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    #4
    Press Release articles are just a news updates or latest updates about your company. This is not just written by an ordinary writer but a technical one who really knows how the business works.
     
    StevenPayales, May 15, 2012 IP
  5. michaeldim

    michaeldim Greenhorn

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    #5
    You did not understand me. I dont say to copy an article, but the websites that publish your press release (a lot of websites) -the same article-, will this tactic affect the rankings in google?
     
    michaeldim, May 15, 2012 IP
  6. ron.ray

    ron.ray Peon

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    #6
    It shouldn't be a problem at all in terms of SEO. Press releases are always identical- that's a part of their nature. Even when a governmental institute is publishing a press release it would be the same text in many many news sites. Press release links are a good thing, also in the post-penguin era.
     
    ron.ray, May 15, 2012 IP
  7. DatingExpert

    DatingExpert Active Member

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    #7
    Good PR are very essentials for bringing traffic and also build good and quality back links.
     
    DatingExpert, May 15, 2012 IP
  8. Mr Right

    Mr Right Well-Known Member

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    #8
    In terms of SEO, this will have little to no effect. If Google sees a copy of your content on another site, they will decide which page they show first. However, you will not get any penalty for using "copy content" on your website as you put it. The web is based on syndicated content, and Google could not possibly penalize major news sites that rely on press releases as a major source of content.
     
    Last edited: May 15, 2012
    Mr Right, May 15, 2012 IP
  9. Gale10

    Gale10 Peon

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    #9
    Yes Google ignores duplicate content when it is a press release. Usually press releases are only part of the page, people who have websites that publish press releases add their own comments on to the press release. This is called curation and Google is rather fond of curation. Press releases are a great way to add value to the web and to get a load of positive backlinks.

    All in all, press releases are a great way to get traffic and backlinks. While they should be done properly, they are worth the time and effort it takes.

    Ruth
     
    Gale10, May 15, 2012 IP
  10. sabrina

    sabrina Active Member

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    #10
    Yup i garee with your point. Press release are one of the majot technique for online publicity. Now a days there are so many free press release sites available.
     
    sabrina, May 15, 2012 IP