Hi, We have recently developed a Saas platfom (currently in Beta stage, and totally free) that allows users to create online promotions (coupons, contests...) in 5 minutes on their sites, Twitter and Facebook accounts. We are already working on SEO, and we have around 1.000 $/month to promote it. How would you use this budget in the most profitable way? what type of services would you use? thx
PPC is certainly the quickest way to get traffic. Find your target demographic, ID sites that meet that demographic and see if you can purchase some banner space. It might also be worth looking at your competition and reverse engineering where they promote themselves to speed up this process. If you can use the tool how I want/think you could there are also some other great opportunities to explore... contact me via pm or skype with some more details and there might be some other avenues for you to explore.
If I were you, I would stay away from the facebook ppc program as of now. I wonder how many millions of $$ are wasted on facebook through their ppc advertising. Way too many people with free time on their hands hanging out on facebook. Go with the real dogs such as AdWords and AdCenter. $1000 a month is not that much but if you can spread the word around about your software using ppc - I still think it's going to be money well spent.
I tried it. On average I spend $0.30 per click with AdCenter and the clicks are bringing in quality traffic. For the same ads, I spent $0.60-0.70 per click with facebook ppc program and it was like throwing money away. In my case I advertised a classified service. Maybe you will have more luck with them since yours is a completely different area of advertising.