How to best monetize a weight loss site?

Discussion in 'General Marketing' started by MBroker, Apr 11, 2012.

  1. #1
    I have a weight loss site that pulls in good visitor numbers but I don't really monetize it very well. All I have is a couple of google adsense units. The traffic is mostly from google and coming from very broad keywords, such as "weight loss". How do I get the most out of the visitors without changing the actual site content?

    I heard plenty of people speaking about how much money there is in the weight loss niche, but all I am getting is $0.2 per click through adsense.
     
    MBroker, Apr 11, 2012 IP
  2. SimonHaestoe

    SimonHaestoe Peon

    Messages:
    23
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Well... I don't think monetizing the site is where your eggs should be put. Do you have an auto-responder on it..? If the traffic is targeted, get an autoresponder, build a list and you're golden.

    "I heard plenty of people speaking about how much money there is in the weight loss niche"<---do you know why? Because there are millions of fat people; pretty much all desperate getting rid of it. So, there's definitely money there. You just need to reach them. You do it by: providing them with value (on forums, squidoo, through articles, via social media etc) and directing them to your squeeze page (not FORCING them to go there). do that. oh, also -- on the squeeze page, offer them a free product that relates to them. It needs to be awesome, also; or they're never going to pay for anything comeing from you.
     
    SimonHaestoe, Apr 11, 2012 IP
  3. webcosmo

    webcosmo Notable Member

    Messages:
    5,840
    Likes Received:
    153
    Best Answers:
    2
    Trophy Points:
    255
    #3
    You could give a try with affiliate programs or sell some items by yourself.
     
    webcosmo, Apr 11, 2012 IP
  4. Puls33

    Puls33 Active Member

    Messages:
    28
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    86
    #4
    You know your visitors are interested in broad weight loss terms, so try to start them down a sales funnel for something more specific.

    Adsense is nice for the shotgun approach, but pick a converting affil offer and try to run it too. Sort of a 'looking to lose weight fast? read our review of xyz'.

    You could also start a weight loss newsletter and give people tips and product recommendations on a weekly basis or so.
     
    Puls33, Apr 11, 2012 IP
  5. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

    Messages:
    7,248
    Likes Received:
    1,690
    Best Answers:
    31
    Trophy Points:
    475
    #5
    You can try cj.com or pepperjam.com - both have great health/beauty advertisers.
     
    qwikad.com, Apr 11, 2012 IP
  6. LordOfThePings

    LordOfThePings Peon

    Messages:
    30
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    CPA network or use some sort of Weightloss banners.
     
    LordOfThePings, Apr 11, 2012 IP
  7. kb24

    kb24 Well-Known Member

    Messages:
    943
    Likes Received:
    30
    Best Answers:
    0
    Trophy Points:
    120
    #7
    You could target more specific kw terms (long tail) to attract more traffic. You could build a list on your site, affiliate programs, Create youtube videos linking back to your site, join CPA networks..
     
    kb24, Apr 17, 2012 IP
  8. wskinner

    wskinner Peon

    Messages:
    32
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #8
    I do agree with building a list and providing good quality content as well as selling good products through an auto responder. You want to build micro-niche sites that target people in specific categories of weight loss. The weight loss niche is very profitable but getting ahead of the competition can be hard, but if you create a micro niche behind specific products that fulfill a specific need inside the weight loss niche you can really make the big bucks. Look into CPA affiliate networks for great offers to promote in the weight loss niche.

    Example of micro niche. Broad keyword "weight loss" specific micro niche keyword "HCG Diet Reviews" see the difference. Then you would build a site around HCG and HCG only to get targeted visitors only interested in HCG. your conversion rate will sky rocket when get really targeted with your keywords and your site. Dig in and find those gems with your keyword research and solve the users problem with a quality product.

    Cheers
    -- Will Skinner
     
    wskinner, Apr 17, 2012 IP
  9. sultanofseo

    sultanofseo Notable Member

    Messages:
    9,930
    Likes Received:
    405
    Best Answers:
    0
    Trophy Points:
    265
    #9
    well, if someone searching for weight loss and landing on your site, then they may or may not be looking to buy some diet products. they might just need some information on weight loss. but if you are getting decent traffic, you should be able to monetize the site with a few good CPA or affiliate programs.

    if you get 2 cents a click, then your ads are not targeted. typical weight loss ads should bring you more than that. among affiliate programs, try commission junction and linkshare as they have lots of weight loss programs selling specific weight loss products. also try some CPA networks (getting accepted into a CPA program might be a bit challenging for starters as they have specific requirements) but you could give it a try.
     
    sultanofseo, Apr 17, 2012 IP
  10. Success247

    Success247 Peon

    Messages:
    47
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    I'd maybe try some CPA and Affiliate offers from places like Clickbank. There's a big market for weight loss but there's also a lot of competition so you'll need to do well. CPA should definitely pay off well if your dedicated.
     
    Success247, Apr 18, 2012 IP
  11. Peterfield

    Peterfield Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    I'd try CPA offers.

    There's some really killer, high paying CPA offers for the weightloss niche and if you've got some decent traffic you should make able to make some good cash from it.
     
    Peterfield, Apr 18, 2012 IP
  12. famous2313

    famous2313 Member

    Messages:
    483
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #12
    i would agree with some of the post above.

    you could use affiliate products to make money from your
    website. You can checkout different affiliate products
    from websites like

    clickbank
    cj.com
    neverblue
    amazon
    maxbounty

    Also i would lose the adsense because what you rather make $10.00 a month
    from adsense or $50 a sale from an affiliate product.
     
    famous2313, Apr 19, 2012 IP
  13. tomab

    tomab Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    Use Kontera for publisher.
     
    tomab, Apr 20, 2012 IP
  14. blackbarbie

    blackbarbie Peon

    Messages:
    18
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #14
    If you're looking for a way to monetize your traffic, use a CPA network. We have great health offers. Or you can always sell your traffic.
     
    blackbarbie, Apr 20, 2012 IP
  15. Salesmania

    Salesmania Active Member

    Messages:
    235
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    58
    #15
    Build a list by giving away a free, relevant report, sell affiliate products or come up with your own (or purchase PLR). Clickbank is a good place to find fitness/weight loss related books that you can sell as an affiliate.
     
    Salesmania, Apr 20, 2012 IP
  16. USMC

    USMC Peon

    Messages:
    11
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Yep build a list giving something away is the best way. That way you can have a list to hit over and over of people interested in losing weight
     
    USMC, Apr 24, 2012 IP
  17. uoftenwinny

    uoftenwinny Peon

    Messages:
    253
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #17
    Promote your site by using keywords.
    Also post links on websites, these ways are good to get traffic.
    I think you can try.
     
    uoftenwinny, Apr 26, 2012 IP
  18. famous2313

    famous2313 Member

    Messages:
    483
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #18

    Lose the adsense ads because you are not going to make any real money
    unless you MASSIVE amounts of traffic.

    If you want to monetize use targeted affiliate products from Clickbank, cpa networks,
    paydotcom.com, cj (commission junction), shareasale.

    These affiliate networks have hundreds of products you can promote.

    Also remember get rid of the adsense its not worth it.
     
    famous2313, Apr 28, 2012 IP