Geographical website content, subdomain or ccTLD?

Discussion in 'Search Engine Optimization' started by sitemasters2010, Mar 9, 2012.

  1. #1
    If your website plans to branch out and provide relevant content based on geographical location what is the best method in general and specifically for SEO purposes?

    Two examples regarding this are Amazon and Yahoo. If you visit www.amazon.co.uk as apposed to www.amazon.com you will find yourself on the UK specific site for Amazon.

    However if you visit www.yahoo.co.uk they redirect you to uk.yahoo.com a subdomain for UK specific content from Yahoo.

    But which method is best?

    I have both domain extensions .co.uk and .com but should I redirect .co.uk to a subdomain on the .com domain as Yahoo do? Or should I put my UK content on the .co.uk domain?
     
    sitemasters2010, Mar 9, 2012 IP
  2. Monti

    Monti Active Member

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    #2
    Better use co.uk and com.
     
    Monti, Mar 9, 2012 IP
  3. sitemasters2010

    sitemasters2010 Greenhorn

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    #3
    Hi Monti,

    Thanks for the reply although it was not the response I was anticipating.

    I was expecting everyone to say concentrate on .com and just redirect .co.uk to a subdomain there.

    That is what I would suggest if someone were to ask me the same question.

    By using both .co.uk and .com the search engines would see them as two domains and therefore I would need to do twice as much work with regard to link building.

    Can you or someone else tell me why using both .co.uk and .com would be more beneficial?

    Or can anybody add to the opposite argument for redirecting to a subdomain?

    Thanks again or the reply though.
     
    sitemasters2010, Mar 9, 2012 IP
  4. ryonn

    ryonn Member

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    #4
    I say the reason why Yahoo use "uk" as subdomain is for easier management.

    For the safety reason, if I were you, I will go with the mainstream, that is the .co.uk
    Besides, I think in Google UK people will find .co.uk more appealing and relevant rather than "uk" in subdomain
     
    ryonn, Mar 9, 2012 IP
  5. sitemasters2010

    sitemasters2010 Greenhorn

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    #5
    Hi Ryonn,

    Thanks for the reply; I take your point regarding Google UK.

    To repeat what I said to Monti I was hoping people here would be more inclined to recommend the subdomain route since it would involve less work.

    But I suppose the high road takes more effort but reaps more reward.

    Thanks again for the reply.
     
    sitemasters2010, Mar 9, 2012 IP
  6. OurInternet

    OurInternet Greenhorn

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    #6
    I also think that using domain extension co.uk will be better option in terms of SEO for you
     
    OurInternet, Mar 9, 2012 IP