Check out either Perry Marshall's Adwords Definitive Guide, or Chris M's The Adwords Miracle Guide Both of these are the ones I would put at the top of the list. Also, Google has some excellent resources (strangely enough) and these can be found here: http://www.google.com/adwords/learningcenter/ H
So which one should I buy? I have online marketing exeprience, I just want to learn the newest techniques.. do you have something like SEOBook.com for adwords? adwords book?
For my concern about to improve the knowledge of Marketing (SEM) is Google Learning Center http://www.google.com/adwords/learningcenter/ Just keep in touch with the Google pages to gain the updated news on PPC.
Dear all i am in very confusion that if i give the max bid 23$ and current bid is only 15$ then if any one come on the google erach result page and click on my ad then how much i will pay for this one click, just once or some thing extra then 15$ or i will pay my max bid for this click , can any one tell me, and vanish my this confusion.. please i need your help.
When I was getting started, I thought Brad Callen's tutorial was helpful. He refers to his product now and then, but the advice is pretty straight up.
A link to Andrew Goodman's guide ... his latest version includes information on Quality Score for Adwords Advertisers, which seems to be on everyone's minds these days, though his update was dated Dec 2005 ... H