The starting is always hard work. You have to use social media to help promote your site. Write good articles and post it to article site like ezine. Create your own blog and linking it to your site. Spread through word of mouth offline as well as online. Participate more in other forums, directories submission, etc. Every little bit of things you do will definitely help you a long way.
The website looks pretty good however you might want to expand your attention to the search engines as well.