Article Marketing Vs Press Release

Discussion in 'Search Engine Optimization' started by TSquared, Jan 20, 2012.

  1. #1
    Article marketing vs Press Release. I actually don't know the difference. Can someone tell me the difference and sites as examples.
     
    TSquared, Jan 20, 2012 IP
  2. mhovingh

    mhovingh Well-Known Member

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    #2
    Press Releases are more about announcing something, such as a new product launch or offering a new service, than about providing information about a topic. Think of a Press Release as a newspaper article, you are sharing news and not content.

    Below is a short video by EzineArticles on writing press releases. It should help you get an idea of what a Press Release is about.

    [video=youtube_share;Yqh0ADRfmvY]http://youtu.be/Yqh0ADRfmvY[/video]
     
    mhovingh, Jan 20, 2012 IP
  3. gonewild

    gonewild Active Member

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    #3
    Both are becoming obsolete since 2011 (latest Google Update).
     
    gonewild, Jan 23, 2012 IP
  4. tjcreation

    tjcreation Peon

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    #4
    Press releases are the kind of articles that end up in newspapers. They're usually discussing a new product, a change in headquarters, an expansion of workforce, etc. They generally get picked up by business publications and similar news organizations.

    Article marketing is completely different. Articles are written on just about any topic that's related to the topic of the author's site. They are then submitted to article directories and reprinted by other blogs or websites as filler content. The author benefits because of the links back to their website or affiliate product links they include.
     
    tjcreation, Jan 23, 2012 IP
  5. LLD

    LLD Guest

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    #5
    Great video share there. As you mentioned, PR releases aren't just about dodgy article marketing - it's about sharing company news that is valuable to the internet community.
     
    LLD, Jan 23, 2012 IP
  6. navneetsau

    navneetsau Guest

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    #6
    There is a little bit difference b/w article and press release submission. In articles we need two or three stuff like title, body text & about author but in press release submissions we need other necessary detail rather than content like company name, city, address, street no. etc.
     
    navneetsau, Jan 23, 2012 IP
  7. azharSEO

    azharSEO Active Member

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    #7
    Article is our website Related Contant it is called as article and Press Release is our Websites News....
     
    azharSEO, Jan 23, 2012 IP
  8. Gigver

    Gigver Peon

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    #8
    the biggest plus to press releases is that they are normally syndicated across the web to many sites, so by submitting one press release you could get many backlinks as opposed to a simple article directory.
     
    Gigver, Jan 24, 2012 IP
  9. Elfen Lied

    Elfen Lied Banned

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    #9
    Hi Friends,

    Press releases can appear both in the news section as well as the organic listings of engines and I have found that with back linking they can stay longer in organic listings. Prlog used to be very good in organic, but did get hit by panda, however with backlinking and less competitive words it still can work. The top article directories also were hit hard as well. Some people do browse the news section daily in google and yahoo so if you have a catchy headline it can be a very good source of traffic. With either press releases or articles, a number of sites can add your writing to their site and this can be a good source of both back links and traffic.


    Thanks and Regards
     
    Elfen Lied, Jan 12, 2013 IP
  10. kauaihypnosis

    kauaihypnosis Peon

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    #10
    Are there any free Press Release sites that still have a high PR after the latest google updates? I've been on the fence about doing a ton of work if its not going to pay off.
     
    kauaihypnosis, Jan 12, 2013 IP
  11. victorhelsel

    victorhelsel Peon

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    #11
    Press Releases are meant to promote your website with some news related to your website or business whereas article marketing is done to inform the user about the subject, both are means of off-page SEO.
     
    victorhelsel, Jan 12, 2013 IP
  12. kauaihypnosis

    kauaihypnosis Peon

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    #12
    What is holding the most weight with Google now? Is it articles or press release that I should be working on?
     
    kauaihypnosis, Jan 12, 2013 IP
  13. SEODeal

    SEODeal Active Member

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    #13
    Article Submissions is General content and Press Release is News content. Press release is fully promotional and news for your product or service.
     
    SEODeal, Jan 13, 2013 IP
  14. fallen.star

    fallen.star Greenhorn

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    #14
    You should do both, and post on the highest quality press release sites out there. PR web is costing a lot of money, so you may consider wanting to submit to the best free press release sites out there.
     
    fallen.star, Jan 13, 2013 IP
  15. MarleneL.Haines

    MarleneL.Haines Greenhorn

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    #15
    Article is our website Related Contant it is called as article and Press Release is our Websites News
     
    MarleneL.Haines, Jan 13, 2013 IP
  16. promowebeveron

    promowebeveron Member

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    #16
    The basic difference is that a Press Release appears in the news section, whereas an article shares general information revolving around certain keywords and are not a part of the news section.
     
    promowebeveron, Jan 14, 2013 IP
  17. seon1n

    seon1n Peon

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    #17
    article marketing gives you provision to give your url link pointing towards your site, whereas in press release you can give your url on bottom but no link.
     
    seon1n, Jan 16, 2013 IP